Are We Worth It?
We think we are, but it took some tenacity, perseverance and commitment to get there. But best to see what others have to say about it.
News
Releases
Recognition
Blog
Integrated Capabilities, Coupled with Optimism Translates to Out-Performing Pandemic Expectations
With 17 years under our belt, Trevelino/Keller has seen quite a bit of change in the industry. However, none quite like the current environment, and despite disruptions caused by the pandemic, we remain purposeful and intent on helping companies find their path to...
Why PR Is Even More Important In A Digital Marketing Landscape
Since the digital revolution, PR has been forced to adapt. From convincing clients they needed websites in the 1990s to SEO, blogs, forums, and the other online communication tools of today, technology has offered PR professionals fresh ways to gain exposure, beyond...
What Are The Metrics Around Digital Marketing Adoption?
From Pokémon Go to a mom wearing a Chewbacca Mask, 2016 featured an array of brands reaching consumers in new, creative ways via mobile and digital avenues. As an influx of brands established and executed digital and mobile strategies, it may come as no surprise that...
Top 5 Reasons Franchises Should Embrace Hyperlocal Digital in 2017
As the marketing landscape shifts towards digital, our franchise clients are understanding the importance of how hyperlocal efforts can have a direct impact on a business. As franchises look ahead to 2017, below are the top five reasons why hyperlocal digital is a...
Is Digital the Best Way to Reach Millenials
Millennials—or Generation Y, depending on your preferred vocabulary – are now the primary consumer audience for many companies looking to market their products or services. However, understanding what makes 85+ million people tick is no easy task. The cultures...
Who Should Be Managing Your Digital?
There’s a land grab going on in the marketing space around digital marketing. It’s as territorial and competitive as college football recruiting and satellite camps -- with traditional ad agencies diversifying their paid media with more dedicated to digital and less...
Running Your One-Man Show: Marketing and PR tips for startup entrepreneurs.
I’ve been attending school in the heart of Silicon Valley for the past year. At a certain point in most relationships I’ve formed at school, there comes a time when I get “the pitch”: my counterpart gives me the lowdown on the venture he/she plans to start, “probably...
The Story of How Twitter Eliminated Its 140 Character Count…Well…Sort of.
Finally…Twitter has decided to expand that little white box that we’re supposed to get everything we need to say to the world in 140 characters or less. In a recent announcement, Twitter stated that media links, pictures, quoted tweets and usernames in a reply tweet...
For the Love of NBA Finals and Twitter
Today, I saw something that struck a chord with me. Unless you’re living under a rock, at some point in the day you will be interacting with some aspect of social media. If you’re not personally using it, someone around you will be talking about something they saw...
Why Franchisors Shouldn’t Hire Franchise Firms
If you’re a franchisor seeking public relations and marketing support, your first thought may be that you should work with an agency that focuses exclusively on franchises. The logic makes sense – if an agency works with only franchise clients, they must be experts...
Delta. A Little Perspective From Economy Comfort.
Delta. It's really the only airline I prefer to fly ... domestically. Yes, grant me access to Air France or Virgin and I won't complain. But domestically, out of Atlanta, I'm attached to the hometown favorite for reasons that have little to do with the company being,...
Measuring your Brand’s Social Media ROI
In every major survey of social marketers, “Social ROI” is still cited as a top challenge. Many public relations and marketing specialist struggle to find the best way to measure their company’s success on social media because there is no real solution. However,...