FRANCHISING / F&B
Emerging, Re-Emerging and Middle Market Brands
How We Differentiate
The biggest difference between our firm and a franchise agency is that we’re able to cross fertilize our franchise practice experience with health, technology, lifestyle, food and beverage, environment practices, all industries that serve the franchise space. Not a week goes by where we’re not able to apply expertise outside of franchising to franchising.
Oh, and we’re pretty good at capturing the essence of a franchise brand.
“For several years now, Trevelino/Keller has been my ‘go to agency’ to support all of my frandev needs. They are strategic, creative and outcome-driven. I also appreciate the franchise range they have beyond food and beverage. I am comfortable sourcing them regardless of industry.”
Corner Bakery Café | Smashburger | Paris Baguette | Roy Roger’s
Industries and Services
We’ve been in the franchise space for 20 plus years, working both franchise sales and franchisee consumer marketing. Our market segments have included every category of restaurant, from casual to fast casual to QSR as well as casual dining, child care, coffee, fitness, home improvement, sports performance and wellness.
Franchise Sales PR
Account Based Marketing
Our Franchising/F&B Experience
We differentiate ourselves in franchising because our portfolio is small and diversified. We help new brands launch and established brands, sometimes re-launch.
Stretch Zone Exercises Its Scalability
Stretch Zone was a pioneer in the emerging practitioner-assisted stretch category with minimal competition. However, a founder-designed and run brand could not grow in its first 10 years beyond a few locations.
Trevelino/Keller was introduced to the founder and mgmt team, made bold recommendations to rebrand and re-envision the concept on the web and in-store before the market saw new competitors. T/K would redesign the site, store, positioning and demographics. While competition came, Stretch Zone would grow to 50+ locations in 18 months.