Every Business Should Know How to Leverage Its Ecosystem For Its Desired Outcome.
Yes, there’s much to measure along the way to an outcome.
Aggregated Readership. Share of Voice. Site Performance. Lead Generation. Follower Growth. Talent Retention…
In order to achieve it, we must leverage as much of your ecosystem as possible.
Ready for an Outcome-Driven strategy?
Find Your Edge
Every successful company has one, but too often it’s lost in positioning statements and mantras that fail to deliver the clear articulation, sales team inspiration and market differentiation. No worries. We’ll find your EDGE.
Corporate Voice
Companies need this foundation of factual, inspirational language that cuts to the chase about the purpose of their business.
Sales Pitch
Corporate speak is not the sales pitch that helps you close the deal. That requires some creative finessing.
Starter Kit
That’s a lot of effort to get this far. We’re here to make sure marketing at least gets a starter kit to drive that competitive EDGE.
We understand it’s difficult to be exceptional at everything. That’s why we only picked three things.
360 Thinking. 1 Firm Executing.
Public Relations
Earned | Shared | Owned Media | Crisis Communications
Growth Marketing
Performance Marketing | Content Marketing | Brand Marketing
Creative Services
Brand Identity | Marketing Design | Web Services
Markets & Practices
Make no mistake, everything we do is intentional. Our sweet spots are emerging and middle market brands. We don’t chase Fortune 1000 because most think they need an equally big agency. No worries, we can show you the light.
Our Process
Established brand, emerging startup, makes no difference. We can start at the beginning or enter somewhere in the middle for a re-build or re-launch. Ultimately the goal is to help you scale.
Build
More often than not, we begin with the naming process before moving to logo design, brand identity, web and messaging framework. A re-build follows a similar path with or without a name change.
Launch
Launches happen locally with or without national implications or go straight to a national push. Most important, gain consensus on what resources we have to apply to a 360 reputation marketing program.
Scale
Our Work
We call it GOAT [Greatest of All Time] work because there’s something special about the thinking, perseverance and outcome. Want to know what GOAT work looks like, take a look. There’s more where that came from.
News from Mindshare
How Smart Is That?
One of the great things about movies is they can capture the past and bring it forward to new generations. Take Apple...
The Art of The Pitch
Last month, I had the pleasure of leading a pitch session to a packed room at Tech Alpharetta. While some people may...
5 Ways to Put the Thought Back in Thought Leadership
According to the recent Thought Leadership Report by the Harris Poll, executives have conflicting opinions when it...
Untangling the Threads of Twitter’s Latest Rival
Twitter is one of the original social media platforms from the early aughts. Through short-form messages and a...
Get a Life
We’re hiring people who want a Life that’s full of adventure, discovery, risk, challenge and opportunity.
Sounds like the perfect gig, right? Well, we’ll commit to the challenge and the opportunity and make sure you have time for the rest.
Edge
Who doesn’t want to learn what it takes to gain a competitive edge. We’ll share ideas, programs and tech we think will expand your edge in the market.