Prioritize Public Relations

If You Care About Your Reputation

REPUTATION MARKETING

Nothing has changed in terms of the value of earned media and its role in reinforcing or establishing a brand’s reputation. If anything, we see a greater reliance on credible media given the “fake news” phenomenon.

Earned Media

We have proven there’s no market, no vertical, no national we can’t penetrate. Just give us the time.

Organic Social

It’s about striking the balance between human thought and software enabled to ensure you can manage the cadence shrewdly.

Executive Visibility

We think about visibility from three points of view — the pen, the speech and the community.

Content Development

A dedicated content team strong in short and long form editorial — releases, bylines, white papers, podcasts, blogs.

Brand Messaging

Some times messaging is taken for granted. Our mission, articulate the EdgeTK you have over the competition. It’s that simple.

Influencer Relations

The most effective agencies have invested in the software to manage and metric every step of the campaign.

PR STACK

Yes we are a boutique firm, but we believe in powering our human capital with the best business intelligence resources available. In many cases, we have piloted technologies like InsightPool and 1Q, invested in private label solutions like Qwoted so we can be at the front of the line [with our clients] in accessing full functionality.

Cision & Trendkite

Media Intelligence + Database

Cision provides a robust online media database, enabling T/K to source reporters across the world. It also now owns Trendkite, which provides media monitoring and intelligence, allowing our clients to see key earned media KPIs.

Burrelles & TV Eyes

Print + Broadcasting Monitoring

Burrelles provides print coverage monitoring, while TV eyes is our source for broadcast (TV, radio) monitoring. Both are integrated into our Cision platform.

Muck Rack

Media Database

MuckRack is a media database that provides insight into the social sharing of reporters across the globe.

Qwoted, HARO & Profnet

Reporter Query Services

Qwoted, HARO and Profnet are solutions that allows reputable reporters to find sources for stories. We subscribe to all of them and often review opportunities for trending stories.

PodChaser

Podcast Insights

PodChaser is a podcast database that provides insight into podcast insights and performance.

1Q

Customer Engagement Platform

1Q is a research / customer engagement platform to self-direct research questions to an audience pool based on targeting filters.

Owler

Competitive Insights

Owler provides competitive insights that are found on the web, are uploaded/shared through crowdsourcing and more.

SproutSocial

Social Posting and Listening

SproutSocial is a social media management solution, supporting T/K through social media posting and listening.

Canva

Organic Social Creative Tool

Canva provides template, drag and drop creative to support organic social needs.

Smartfluence

Influencer Marketing Platform

Smartfluence is T/K’s influencer marketing platform, that allows the agency to discover and manage influencer relationships.

Trello

Project Management

To support internal and external project management, Trello is an integrated project management solution that allows us to manage deadlines and projects that align with client scope.

CRISIS
COMMUNICATIONS

We have been on the front lines of a crises more times than we care to acknowledge, from the Gulf Oil Spill to the COVID Pandemic to widespread pork, fruit and vegetable recalls. Learn about our approach to controlling the situation and minimizing the impact.

Learn More

HOW WE STAFF

Our staffing model is designed for maximum output. We introduce the country’s #1 retention rate integrated into a hub and spoke team starting with the lead at the center empowering the spokes – specialist, consultant and managers – all aligned with an outcome-driven strategy.