PR Builds and Safeguards Reputation
In the Age of Intelligence, PR May Be What You Lean on the Most.
Reputation Marketing
Nothing has changed in terms of the value of earned media and its role in reinforcing or establishing a brand’s reputation. If anything, we see a greater reliance on credible media given the “fake news” phenomenon.
Earned Media
There’s no market, no vertical, no outlet we can’t penetrate. Just give us the time.
Organic Social
It’s about striking the balance between human thought and software enabled to ensure you can manage the cadence shrewdly.
Executive Visibility
We think about visibility from three points of view — the pen, the speech and the community.
Content Development
A dedicated content team strong in short and long form editorial — releases, bylines, white papers, podcasts, blogs.
Brand Messaging
Sometimes messaging is taken for granted. Our mission, articulate the edge you have over the competition. It’s that simple.
Influencer Relations
The most effective agencies have invested in the software to manage and measure every step of the campaign.
TechStack
We test, then invest, evaluate and update continuously because it’s what powers our human capital.
Meltwater
Media Database
Meltwater provides a robust online media database. It also provides media monitoring and intelligence, allowing our clients to see key earned media KPIs.
TV Eyes
Broadcast Coverage Tracking
Qwoted
Media Opportunities Database
Muck Rack
Media Database
Muck Rack is a media database that provides insight into the social sharing of reporters across the globe.
PodChaser
Podcast Media Database
Mitch Leff Media Match & Database
Database of Atlanta Media Contacts
Mitch Leff’s Media Match provides a robust database of Atlanta-based media and allows for Atlanta clients to be paired with media-seeking stories.
HERO & Profnet
Media Opportunity Database
Profnet (owned by Cision) and HERO are in-bound media inquiry services allowing reputable reporters to find sources for stories.
Tagger
Influencer Platform
Crisis Communications
We have been on the front lines of a crisis more times than we care to acknowledge, from the Gulf Oil Spill to the COVID-19 Pandemic to widespread pork, fruit and vegetable recalls. Learn about our approach to controlling the situation and minimizing the impact.
How We Staff
Our staffing model is designed for maximum output. We introduce the country’s #1 retention rate integrated into a hub and spoke team starting with the lead at the center empowering the spokes – specialist, consultant and managers – all aligned with an outcome-driven strategy.
Dean Trevelino
Co-CEO & Founder
Genna Keller
Co-CEO & Founder
Heather Graham
Managing Director
Lisa Williams
Senior Executive Vice President
Colleen Murphy
Senior Executive Vice President
Christy Olliff
Senior Executive Vice President
Kelly Ronna
Senior Executive Vice President
Lauren Shankman
Senior Executive Vice President
Elisa Suri
Vice President
Jason Gilbreth
Vice President
Emily Rios
Vice President
Hilari Barton
Vice President
Rachel Jimenez
Account Director
Haley Meyer
Account Director
Kate Clay
Account Director
Katie Huff
Account Director
Lauren Watt
Account Director
Brianna LaRouche
Account Director
Harper Beckham
Account Supervisor
Madelyn Hill
Senior Account Executive
Jai-la Hansford
Senior Account Executive
Adrianna Allen
Senior Account Executive
Katie Alexander
Senior Account Executive
Amanda Cross
Account Executive
Ciara Pysczynski
Account Executive
Davis Ledford
Account Executive
Lauren Schmidlkofer
Account Executive
Carvana Disrupts the Used Car Market
An initial responsibility to introduce Carvana in Atlanta would lead to a 11-year relationship with national implications. Breaking through a crowded market, Trevelino/Keller took Carvana’s disruptive personality to drive its PR, social media and content strategies across America.
A New York media tour started a national run that included the Associated Press, Bloomberg, CNBC, Fox Business, The New York Times, The Wall Street Journal, and an ABC World News Tonight segment that crashed its servers. Efforts also included speaking engagements at innovation conferences like Collision and a Forbes Fifth Most-Promising-Company ranking, all building momentum for an IPO and company valued today in excess of $50B with a presence in 400+ markets.
“Trevelino/Keller has been an essential piece to our success, and I along with the other founders wholeheartedly believe we would not be where we are today without their support over the years.”
Carvana Co-Founder & CBO on T/K’s 11-year relationship with the brand since launch
Carvana Wins
Car Vending Machines
The car vending machine was a Carvana innovation. We launched a pre-machine in Atlanta, but eventually we would promote more than 20 nationwide.
Local Markets
Today, Carvana is in more than 400 markets. We generated print and broadcast media in almost every market we supported.
Media Stunts
From newsjacking an Amazon Drone announcement, to landing in Time Magazine for the best April Fool’s Stunts, we were highly successful at generating exposure.
