REPUTATION MARKETING
Nothing has changed in terms of the value of earned media and its role in reinforcing or establishing a brand’s reputation. If anything, we see a greater reliance on credible media given the “fake news” phenomenon.
Earned Media
We have proven there’s no market, no vertical, no national we can’t penetrate. Just give us the time.
Organic Social
It’s about striking the balance between human thought and software enabled to ensure you can manage the cadence shrewdly.
Executive Visibility
We think about visibility from three points of view — the pen, the speech and the community.
Content Development
A dedicated content team strong in short and long form editorial — releases, bylines, white papers, podcasts, blogs.
Brand Messaging
Some times messaging is taken for granted. Our mission, articulate the EdgeTK you have over the competition. It’s that simple.
Influencer Relations
The most effective agencies have invested in the software to manage and metric every step of the campaign.
PR STACK
Yes we are a boutique firm, but we believe in powering our human capital with the best business intelligence resources available. In many cases, we have piloted technologies like InsightPool and 1Q, invested in private label solutions like Qwoted so we can be at the front of the line [with our clients] in accessing full functionality.
Cision & Trendkite
Media Intelligence + Database
Cision provides a robust online media database, enabling T/K to source reporters across the world. It also now owns Trendkite, which provides media monitoring and intelligence, allowing our clients to see key earned media KPIs.
Burrelles & TV Eyes
Print + Broadcasting Monitoring
Burrelles provides print coverage monitoring, while TV eyes is our source for broadcast (TV, radio) monitoring. Both are integrated into our Cision platform.
Muck Rack
Media Database
MuckRack is a media database that provides insight into the social sharing of reporters across the globe.
Qwoted, HARO & Profnet
Reporter Query Services
Qwoted, HARO and Profnet are solutions that allows reputable reporters to find sources for stories. We subscribe to all of them and often review opportunities for trending stories.
PodChaser
Podcast Insights
PodChaser is a podcast database that provides insight into podcast insights and performance.
1Q
Customer Engagement Platform
1Q is a research / customer engagement platform to self-direct research questions to an audience pool based on targeting filters.
Owler
Competitive Insights
Owler provides competitive insights that are found on the web, are uploaded/shared through crowdsourcing and more.
SproutSocial
Social Posting and Listening
SproutSocial is a social media management solution, supporting T/K through social media posting and listening.
Canva
Organic Social Creative Tool
Canva provides template, drag and drop creative to support organic social needs.
Smartfluence
Influencer Marketing Platform
Smartfluence is T/K’s influencer marketing platform, that allows the agency to discover and manage influencer relationships.
Trello
Project Management
To support internal and external project management, Trello is an integrated project management solution that allows us to manage deadlines and projects that align with client scope.
CRISIS
COMMUNICATIONS
We have been on the front lines of a crises more times than we care to acknowledge, from the Gulf Oil Spill to the COVID Pandemic to widespread pork, fruit and vegetable recalls. Learn about our approach to controlling the situation and minimizing the impact.
HOW WE STAFF
Our staffing model is designed for maximum output. We introduce the country’s #1 retention rate integrated into a hub and spoke team starting with the lead at the center empowering the spokes – specialist, consultant and managers – all aligned with an outcome-driven strategy.
Dean Trevelino
Principal & Founder
Genna Keller
Principal & Founder
Heather Graham
Senior Executive Vice President
Lisa Williams
Executive Vice President
Colleen Murphy
Executive Vice President
Christy Olliff
Executive Vice President
Kelly Ronna
Executive Vice President
Lauren Shankman
Executive Vice President
Elisa Suri
Vice President
Jason Gilbreth
Vice President
Emily Rios
Vice President
Hilari Barton
Account Director
Rachel Jimenez
Account Supervisor
Haley Meyer
Account Supervisor
Hannah Anthony
Account Supervisor
Kate Laird
Account Supervisor
Katie Huff
Account Supervisor
Lauren Watt
Account Supervisor
Brianna LaRouche
Senior Account Executive
Harper Beckham
Account Executive
Jai-la Hansford
Assistant Account Executive
Madelyn Hill
Assistant Account Executive
Adrianna Allen
Assistant Account Executive
Katie Alexander
Assistant Account Executive