Are We Worth It?
We think we are, but we didn’t get here without trial and error, leaps of faith, pivoting ever so slightly. Don’t take our word for it. Best to see what others have to say about it though.
5 Reasons A PR Strategy Is More Critical Than Ever
It’s true the world of communications faces numerous challenges. Influencers blur the lines between content and advertising, fake news twists fiction to resemble fact, and AI challenges the careers of media professionals. Some might say the PR industry is outdated in...
5 Lesser-Known Signs It’s Time to Refresh Your Website
Sometimes, the need for a website refresh is obvious: you updated your branding, your company underwent a merger, or your page was slow to load. These examples stand out; you can see and experience them, or perhaps your employees pointed them out. But there are other,...
5 Ways to Use Generative AI Without Losing Control of the Message
In 2005, Staples released the iconic “Easy Button,” a fun gimmick that showed how simple the company made shopping for office supplies. We’ve come a long way since then, and in 2024, we have a new “easy button” solution for the workplace—AI. Hailed as a revolution for...
It’s the Positioning, Brilliant.
Sure, I could have been more provocative with the title, but I’m not trying to “position” this article as a hatchet job on those who undervalue the importance of brand positioning. Nor would I suggest that only the most successful companies recognize the value of...
How to Create a “Val-uable” Brand Thoughtfully and Efficiently Without Breaking the Bank
Branding is one of the most important parts of marketing. It’s the “face” of your company, your personality, and ultimately how your business expresses itself to the world. It’s also foundational work for any go-to-market strategy to avoid mid-course corrections....
Finding the Right Agency to Scale, Fix or Refresh Your Franchise
Franchising is good business – if you can get it. After all, there are no less than 805,000 franchise units in the U.S. alone, with around 15,000 added just in 2023. Whether we are talking about end-user sales or franchise sales, a successful franchise requires strong...
What Could Have Been: How the CFP Robbed Us of Cinderella
There is much debate today about the treatment of Florida State University and its absence in the College Football Playoff, a decision made by 13, apparently partial, judges. Some blame the decision to dis one of three undefeated Power 5 teams over loyalty to the SEC,...
Be Curious, Not Judgmental
One has Ted Lasso, the football-turned-soccer coach in the wildly successful comedy of the same name, to thank for re-popularizing the famed Walt Whitman quote, “Be Curious. Not Judgmental.” We were curious to learn when the great WW wrote this powerful...
The Not Too Early (Not Too Late) Holiday Gift List
The holiday season is fast approaching, but for B2C businesses, it’s already well underway. According to the National Retail Federation, 41% of consumers start shopping in October (or earlier). On the other hand, 58% of shoppers report they don’t finish shopping until...
The Making … Over … Of A Brand
Does your brand have more than a few miles on it? Indeed, the goal for anyone’s business is to establish a long and successful track record, but sometimes, the wear and tear of time starts to take its toll. According to Hanover Research, more than 75% of companies...
Annually Doesn’t Cut It – Double Down on Your Marketing Planning
We’ve all heard this story before: a new year starts with the best-laid marketing plans in place, but teams soon have to pivot as priorities change or external circumstances impact goals for the year. An extreme example of this is in 2020 when the impact of the...
How Smart Is That?
One of the great things about movies is they can capture the past and bring it forward to new generations. Take Apple TV’s recent release, Blackberry. For Gen Z, they missed the “Crackberry” era and the innovation of the smartphone. It was wild. As forecasters...