Contact
Us

If you are looking for an Atlanta-based agency but have real questions whether we are fit, start with our Q&A. You won’t find them to be FAQ, because, well, not every firm wants to answer these questions.

Dean Trevelino

404-214-0722 EXT. 106
dtrevelino@trevelinokeller.com

Genna Keller

404-214-0722 EXT. 105
gkeller@trevelinokeller.com

Address

1042 Northside Drive, Suite 960
Atlanta, GA 30318

Work Hours

Monday – Friday
8am – 6pm

Schedule a Zoom

Questions & Answers

Do you ever lose clients?

We do. The two most common reasons: they get acquired by a competitor or private equity, or the funding they expected to receive did not come through.

Can a firm really be good at more than one discipline?

Truthfully, not always. First, you have to believe equally in everything you offer and not be prejudiced to default to one or the other because of the economics. Public relations, integrated marketing, creative services. We let the business objective drive the strategies.

How long is a typical contract?

All of our contracts have 30-day out clauses so the length of contract is really more a decision of convenience. Do you want to renew it every six months, annually or just have it roll over? Fact is, if you’re not loving the relationship, we want to make it easy to leave.

How do you staff clients?

We call it a Hub-Spoke model. A consultant and client lead drive the strategy, the lead manages the program, team and budget as the Hub. The spokes are the specialists brought in to deliver their expertise.

What’s your greatest strength?

We feel we are strong in many areas — having a 360 approach, bringing deep, but varied industry experience to market, moving quickly with great financial stewardship, but no one can compete with our retention. The average agency turn over is 25 percent a year. We have lost two people to agencies in 18 years.

Do you consider yourself a generalist or specialist firm?

We have eight practices. We think that over 18 years, we have accumulated enough experience to compete with any “specialist” firm. So no, we’re neither, but what we can do is service a food-tech client from our Tech and F&B practices, or a health franchise from our Franchise and Health practices. Fin-tech from our financial services and tech practices. You get the picture.

How do you measure success?

Success looks different from company to company. Yes, increased revenue is a common thread. And we are comfortable with that measurement if we take on a 360 approach and we have access to the C-suite. Otherwise, web traffic, lead generation, brand awareness, social presence, and even valuation are go-to metrics.

How quickly can you onboard?

Candidly, the more buttoned-up you are, the faster we can immerse and define the needs, gaps and opportunities.

How do you decide if a company should lead with inbound vs outbound marketing?

A natural starting point comes down to timing and budget. Inbound takes its time to make an impact. Outbound tactics can put your brand on the radar faster, but it comes at a greater cost. Of course, it’s really not that black and white. There are variables – audience, selling cycle, competition — that should be taken into consideration before formulating the strategy.

Why is reputation marketing so important today?

Reputation marketing is the strategy of leveraging third-party content about your brand across marketing channels. In an environment where owned [produced by the brand] content is so pervasive, it’s important to share outside, credible perspectives about your brand to establish trust and authenticity.

Why did you acquire Atlanta-based Marsden Marketing?

Marsden’s growth marketing reputation immediately elevates our position in the market. Additionally, we gain strategic and technological resources that strengthen our ability to compete with any growth marketing firm in the region. On a national level, companies will find our capabilities comparable and our budgets more approachable.