Integrated Capabilities, Coupled with Optimism Translates to Out-Performing Pandemic Expectations

Dec 21, 2020

With 17 years under our belt, Trevelino/Keller has seen quite a bit of change in the industry. However, none quite like the current environment, and despite disruptions caused by the pandemic, we remain purposeful and intent on helping companies find their path to better times.

Of course, pivots have been necessary to enable clients to refresh brands and introduce new, relevant offerings. New and current clients recognized the advantages of pursuing more integrated programming to connect with new customers in new markets. The continued evolution of our own firm from digital to integrated marketing expands our capabilities to feature more traditional marketing practices, including what has transpired with the trade show and conference market. Publications backing these organizations and events have successfully offered paid strategies to reach their constituents in effective ways that work in a virtual world.

On the earned media front, as clients looked for continued media coverage despite the pandemic, we have encouraged them to challenge us to find their place within the pandemic story rather than avoiding the subject. Our owned media strategies were led by an increase in podcast development in light of our success with remote production capabilities.

Where will 2021 take us as the pandemic continues to dominate the news and the country? We can’t predict, we know we have a proven track record. Read all about it: