Are We Worth It?

Every public relations and marketing agency wants to grow its list of clients. The more brands you service, the more money your agency receives. While that model might ring true, its leaves out a critical element that is necessary for sustainable and consistent growth...

The idea of a new journey puts a twinkle in my eye and a few butterflies in my stomach. Once I realized that my next journey would be the biggest one yet, those butterflies soon began to multiply. Starting my career was something that I have dreamed about since...

“The state of our [media] union is strong!”—so says the 2016 Cision Media Landscape report. Released annually, the report is a survey of 346 journalists, bloggers and influencers that takes a look back at the trends that shaped the previous year and also anticipates...

At Trevelino/Keller we work with a variety of franchise clients from industry stalwarts to those just beginning their franchise journey. While public relations is the bread and butter of services we provide, many of the smaller franchises, as well as large franchises...

It wouldn’t be the New Year, if there wasn’t some new update on one of the many social media outlets we adore. Last week, Twitter announced that it’s getting rid of the 140 character limit that we’ve all grown accustomed to, and may possibly increase the character...

Instagram has grown into a global community of more than 400 million accounts that share 80 million photos and videos each day. Insta-lovers utilize the platform for entertainment and visual inspiration. The simple design allows captivating visuals to take center...

Hallelujah! Your client or organization finally has a newsworthy anecdote to tell the press. Now, how do you get the attention of the reporter you so desperately want to tell your story?  With a variety of social channels and the accessibility of information directly...