Practice Makes Perfect
Some may argue that it’s difficult to have deep experience across eight practices. We think there’s strength in numbers.
Nothing has changed in terms of the value of earned media and its role in reinforcing or establishing a brand’s reputation. If anything, we see a greater reliance on credible media given the “fake news” phenomenon.
We have proven there’s no market, no vertical, no national we can’t penetrate. Just give us the time.
It’s about striking the balance between human thought and software enabled to ensure you can manage the cadence shrewdly.
We think about visibility from three points of view — the pen, the speech and the community.
A dedicated content team strong in short and long form editorial — releases, bylines, white papers, podcasts, blogs.
Some times messaging is taken for granted. Our mission, articulate the EdgeTK you have over the competition. It’s that simple.
The most effective agencies have invested in the software to manage and metric every step of the campaign.
CROSS FERTILIZATION PRINCIPLE
Few companies thrive in one vertical. So why hire an agency that spends all its time in one industry.
True, some practices lend themselves to B2B and others, B2C, or even B2B2C. Fortunately, we felt it was important to have deep experience across all of these markets.
Don’t just take our practices at face value. Look deeper at the integration of, say food and tech, or franchising and healthcare. Consider us stacked in that regard.
We know we can’t be all things to all brands, but we do venture outside the eight on occasion and not just for the business, but because we have a relevant base of experience.
INDUSTRIES WE SERVE
Internet of Things
Peer to Peer
Small Business Lending
Food & Beverage
OUTCOMES ON OUR WATCH
Curious to see if we have the “chops” to represent your brand in one of our practices, check out these outcomes.
Chinese Lantern Fest
INTERESTED IN ONE OF OUR PRACTICE AREAS?
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