Practice Makes Perfect

Some may argue that it’s difficult to have deep experience across eight practices. We think there’s strength in numbers.

REPUTATION MARKETING

Nothing has changed in terms of the value of earned media and its role in reinforcing or establishing a brand’s reputation. If anything, we see a greater reliance on credible media given the “fake news” phenomenon.

Earned Media

We have proven there’s no market, no vertical, no national we can’t penetrate. Just give us the time.

Organic Social

It’s about striking the balance between human thought and software enabled to ensure you can manage the cadence shrewdly.

Executive Visibility

We think about visibility from three points of view — the pen, the speech and the community.

Content Development

A dedicated content team strong in short and long form editorial — releases, bylines, white papers, podcasts, blogs.

Brand Messaging

Some times messaging is taken for granted. Our mission, articulate the EdgeTK you have over the competition. It’s that simple.

Influencer Relations

The most effective agencies have invested in the software to manage and metric every step of the campaign.

CROSS FERTILIZATION PRINCIPLE

Few companies thrive in one vertical. So why hire an agency that spends all its time in one industry.

B2AII

True, some practices lend themselves to B2B and others, B2C, or even B2B2C. Fortunately, we felt it was important to have deep experience across all of these markets.

Integration

Don’t just take our practices at face value. Look deeper at the integration of, say food and tech, or franchising and healthcare. Consider us stacked in that regard.

Eight Plus

We know we can’t be all things to all brands, but we do venture outside the eight on occasion and not just for the business, but because we have a relevant base of experience.

INDUSTRIES WE SERVE

Technology

Hardware
Software
Supply Chain
SAAS
ecommerce
Mobile Applications
Internet of Things
Vertical Tech

Financial Services

Automotive
Alternative Lending
Credit Unions
Fin-Tech
Underbanked
Peer to Peer
Small Business Lending
Venture Capital

 

Health

Associations
Education
Insurance
Government
Health IT
Wellness
Nutrition
Spa

Food & Beverage

Fast Casual
Casual/Fine Dining
Gluten Free
Plant-Based
Health Beverages
Ice Cream/Desserts
Food-Tech
Ecommerce

Franchising

Fast Casual
QSR
Casual Dining
Bakery/Coffee
Sports
Fitness
Home Improvement
Childcare

Lifestyle

Automotive
Electronics
Beauty
Mobile
Retail
Real Estate
Travel
Goods

 

 

Environment

Associations
Automotive
Consumer Goods
Clean-Tech
Energy
Retail
Transportation
Manufacturing
Government

Government

Public Health
Public Education
County Outreach
Federal Health
Health Outbreaks
City/Town Marketing
Crisis Communications
Government Tech

OUTCOMES ON OUR WATCH

Curious to see if we have the “chops” to represent your brand in one of our practices, check out these outcomes.

Technology


Oversight

Lifestyle


Chinese Lantern Fest

Environment


Interface

Healthcare


SOC Telemed

Government


Invest Atlanta

Franchising


Stretch Zone

INTERESTED IN ONE OF OUR PRACTICE AREAS?

Drop us a note