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A Look Ahead to 2016…. Are You In Or Are You Out?

by cody | Dec 30, 2015 | Consumer Lifestyle, Public Relations, Social Media Intel

The name of this blog may be PR Speak but as 2015 has come and gone we have adapted to the needs of our clients to enter 2016 as a full-service PR, Marketing and Digital agency. We’re lucky to have in-house resources dedicated to bringing these elements together for...

Forbes Names Carvana the #5 Most Promising Company in 2015

by cody | Feb 13, 2015 | Consumer Lifestyle, Innovation, Newsletter

Forbes just published its 2015 list of “America’s Most Promising Companies,” and T/K client Carvana ranked #5 out of the 100 that were recognized and the hundreds that did not make the cut. The magazine ordered its list by judging criteria including growth rates,...

TK's Holiday Wish List

by cody | Dec 18, 2013 | Consumer Lifestyle, Tech | Sustainable | Lifestyle | Franchising | Financial | Social | PR

From fitness and technology gadgets to travel, Trevelino/Keller’s employees have a few recommendations for you or anyone on your gift list. The fitness-focused gals @hlgfsu and @lisaawilliams, are buzzing about the FitBit. It’s affordable, stylish and will keep you on...

No Need for Speed

by cody | Aug 27, 2013 | Consumer Lifestyle, Tech | Sustainable | Lifestyle | Franchising | Financial | Social | PR

Trevelino/Keller is full of runners.  Serious runners who do 5Ks, 10Ks, half marathons, triathlons and even ultra running.  Me, I started running about a year ago.  A little at a time, I’ve grown to really like it. Just me and the pavement and a combination of some...

The Convergence of Creativity & Discipline

by cody | Jul 3, 2013 | Consumer Lifestyle, Tech | Sustainable | Lifestyle | Franchising | Financial | Social | PR

For years I kept a yellow legal pad on my bedside table. I was always ready to scribble down ideas in the dark I knew I would forget in the light. That paper has been replaced by the ‘Notes’ function on my smartphone, but early-hours inspiration still strikes, and I...

Controversial Comedy in Advertising

by cody | Apr 18, 2013 | Consumer Lifestyle, Tech | Sustainable | Lifestyle | Franchising | Financial | Social | PR

To be completely honest, I don’t think I’ve ever been to a K-Mart.  Save a very quick stint in a one-stop light town in rural Alabama, I’ve never really lived in very close proximity to one and really haven’t thought much about the retailer since moving away.  Don’t...
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ABOUT T/K

Trevelino/Keller is a Growth PR+Mkt firm credited with pioneering reputation marketing. Its outcome-driven mission is to build, launch and grow companies, leveraging a software-rich platform across public relations, growth marketing and creative services. Successful across B2B and B2C, it has a diversified base of experience in technology, healthcare, government, financial services, franchising, environment and lifestyle. Groovy Studios, its creative brand, delivers brand identity, graphic design and web services. Headquartered in Atlanta, the firm owns the industry’s #1 retention rate and ranks as one of the fastest growing in the US.

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Explainer videos have become a great resource for companies to market a product or service but must be executed correctly to educate and convert your audience. Trevelino/Keller Co-Founder Dean Trevelino recently shared his thoughts with @forbes on this issue. He stated, "The explainer video is an attempt at simplifying the message using a simplified medium. Don’t get too ambitious trying to deliver a series of themes and messages around a process, product or service just because you believe the medium is so simple to follow. In other words, don’t overburden the ‘explainer.’” Read more at the link in our bio.

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As history tells us, fortune favors not only the bold, but the brave and strong. We agree. If you are looking for an agency to boost your brand, tell your story or scale your business, get on our radar and we’ll discover how bold we can go.

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Marketing professionals are beginning to realize the benefits of integrating your search engine optimization and pay-per click tactics to form a more cohesive strategy. Dean Trevelino of Trevelino/Keller recently offered advice to Forbes on this topic. He stated, "We believe SEO and PPC tactics need to work hand in hand. Search engine visibility audit and keyword research sessions can identify the top searches for your industry, which can then be used for bidding in your PPC campaigns—and vice versa when you can use your paid search data to identify topics to write more SEO content about."

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"Fortune favors the bold": A proverb dating back to at least 161 B.C that is still timely today. Check out the recent Forbes article written by T/K Co-Founder Dean Trevelino to learn how this sentiment fits into our day-to-day strategy and why others should follow suit. Link in bio.

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It was an honor to be a part of SEC Media Days this year managing social media content and media relations throughout the week in partnership with the @cfbhall. From Coach Kirby Smart talking about what it means to defend the national championship title to Coach Bryan Harsin discussing how Auburn can improve next season, it was an eventful conference making us even more excited for Saturdays in the fall.

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It's no secret we are big fans of Chattahoochee Food Works, located in Atlanta’s Upper Westside. With 31 vendors, you will indeed find something for everyone to enjoy! Enjoy this food hall for a quick lunch during the work day or a fun evening in the city.
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