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A Look Ahead to 2016…. Are You In Or Are You Out?

by cody | Dec 30, 2015 | Consumer Lifestyle, Public Relations, Social Media Intel

The name of this blog may be PR Speak but as 2015 has come and gone we have adapted to the needs of our clients to enter 2016 as a full-service PR, Marketing and Digital agency. We’re lucky to have in-house resources dedicated to bringing these elements together for...

Forbes Names Carvana the #5 Most Promising Company in 2015

by cody | Feb 13, 2015 | Consumer Lifestyle, Innovation, Newsletter

Forbes just published its 2015 list of “America’s Most Promising Companies,” and T/K client Carvana ranked #5 out of the 100 that were recognized and the hundreds that did not make the cut. The magazine ordered its list by judging criteria including growth rates,...

TK's Holiday Wish List

by cody | Dec 18, 2013 | Consumer Lifestyle, Tech | Sustainable | Lifestyle | Franchising | Financial | Social | PR

From fitness and technology gadgets to travel, Trevelino/Keller’s employees have a few recommendations for you or anyone on your gift list. The fitness-focused gals @hlgfsu and @lisaawilliams, are buzzing about the FitBit. It’s affordable, stylish and will keep you on...

No Need for Speed

by cody | Aug 27, 2013 | Consumer Lifestyle, Tech | Sustainable | Lifestyle | Franchising | Financial | Social | PR

Trevelino/Keller is full of runners.  Serious runners who do 5Ks, 10Ks, half marathons, triathlons and even ultra running.  Me, I started running about a year ago.  A little at a time, I’ve grown to really like it. Just me and the pavement and a combination of some...

The Convergence of Creativity & Discipline

by cody | Jul 3, 2013 | Consumer Lifestyle, Tech | Sustainable | Lifestyle | Franchising | Financial | Social | PR

For years I kept a yellow legal pad on my bedside table. I was always ready to scribble down ideas in the dark I knew I would forget in the light. That paper has been replaced by the ‘Notes’ function on my smartphone, but early-hours inspiration still strikes, and I...

Controversial Comedy in Advertising

by cody | Apr 18, 2013 | Consumer Lifestyle, Tech | Sustainable | Lifestyle | Franchising | Financial | Social | PR

To be completely honest, I don’t think I’ve ever been to a K-Mart.  Save a very quick stint in a one-stop light town in rural Alabama, I’ve never really lived in very close proximity to one and really haven’t thought much about the retailer since moving away.  Don’t...
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ABOUT T/K

Trevelino/Keller is a Growth PR+Mkt firm credited with pioneering reputation marketing. Its outcome-driven mission is to build, launch and grow companies, leveraging a software-rich platform across public relations, growth marketing and creative services. Successful across B2B and B2C, it has a diversified base of experience in technology, healthcare, government, financial services, franchising, environment and lifestyle. Groovy Studios, its creative brand, delivers brand identity, graphic design and web services. Headquartered in Atlanta, the firm owns the industry’s #1 retention rate and ranks as one of the fastest growing in the US.

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Sharing your expertise without selling it is key to leading prospects into the funnel. T/K’s Dean Trevelino recently shared his thoughts regarding salesy content with Forbes. He stated,” I don’t need to tell you how great we are at PR, or why you should hire us. I’m going to share why PR could be valuable and influential to your business. A company has to be willing to give the prospect some freedom for discovery. We have to stop trying to lead a horse to water. They will remember you told them water is good for them.”

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It’s no secret that first impressions are everything. Mastering your website’s homepage headlines can be key to converting website visitors into customers. T/K’s Dean Trevelino recently shared his thoughts regarding writing eye-catching homepage headlines. He noted, “Take a chance. Be provocative. Set a tone that’s engaging to the audience. Pose a question that will encourage your traffic to find the answer easily. Inform them once, then continue that course in strategic places throughout the website. Getting a visitor to scroll the homepage is progress; moving them from the homepage to product and service landing pages is the feat.” Check out the Forbes article in our bio to learn more.

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Happy Earth Day! This week we celebrated by encouraging each other to make simple decisions that have a positive impact on our environment such as using reusable water bottles, swapping paper towels for cloth napkins and buying local produce. Check out our story to learn more about some T/K clients that work to save our Earth every day. #earthday

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Check out these images from behind the scenes of our recent video shoot with T/K client @one_werner. We always love the opportunity to tap into our creative resources and help client's dreams become reality.

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Happy National Pet Day to our favorite T/K assistants! #nationalpetday

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The Oscar's and Grammy's have us reminiscing on our recent red carpet themed event. And the award for most stylish return to office celebration goes to...T/K!
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