by cody | Dec 21, 2020 | Public Relations
With 17 years under our belt, Trevelino/Keller has seen quite a bit of change in the industry. However, none quite like the current environment, and despite disruptions caused by the pandemic, we remain purposeful and intent on helping companies find their path to...
by cody | Jan 16, 2017 | Innovation, Public Relations
Since the digital revolution, PR has been forced to adapt. From convincing clients they needed websites in the 1990s to SEO, blogs, forums, and the other online communication tools of today, technology has offered PR professionals fresh ways to gain exposure, beyond...
by cody | Jan 13, 2017 | Public Relations, Social Media Intel
From Pokémon Go to a mom wearing a Chewbacca Mask, 2016 featured an array of brands reaching consumers in new, creative ways via mobile and digital avenues. As an influx of brands established and executed digital and mobile strategies, it may come as no surprise that...
by Kelly Ronna | Jan 9, 2017 | Public Relations
As the marketing landscape shifts towards digital, our franchise clients are understanding the importance of how hyperlocal efforts can have a direct impact on a business. As franchises look ahead to 2017, below are the top five reasons why hyperlocal digital is a...
by cody | Jan 3, 2017 | New Technologies, Public Relations
Millennials—or Generation Y, depending on your preferred vocabulary – are now the primary consumer audience for many companies looking to market their products or services. However, understanding what makes 85+ million people tick is no easy task. The cultures...
by Dean Trevelino | Dec 13, 2016 | Public Relations
There’s a land grab going on in the marketing space around digital marketing. It’s as territorial and competitive as college football recruiting and satellite camps — with traditional ad agencies diversifying their paid media with more dedicated to digital and...
