How to Build Good Relationships with Journalists

Some colleagues and I recently participated in a professional development webinar hosted by Bulldog Reporter’s PR University, Real World PR. The session was called “90 Minutes to More Powerful Online and Telephone Pitches: How to Win Journalist’s Hearts and Make Your...

2010 PR Predictions

In a recent submission to Media Bistro, Trevelino/Keller responded with its agency and industry predictions for 2010. 1) In 2010, I expect my business to be up/down/flat, and here’s why. We expect our business to be up considerably in 2010 … along with...