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How to Find the Right Voice for Your Social Media Marketing

by cody | Sep 23, 2015 | Public Relations, Social Media Intel

There are many ways to make your brand standout on social media including eye-catching visuals, unique formatting and strong content. However, at Trevelino/Keller we have found that one of the most overlooked ways to stand out is through social voice. Finding a voice...

Mayor Reed Heightens ATL’s Tech Visibility

by cody | Mar 4, 2014 | Around The South, Startup Movement

Pictured above: Mayor Reed snapped this picture of Google’s campus and shared it with his Twitter followers.  Last week, Mayor Kasim Reed and Invest Atlanta led a delegation of Atlanta tech leaders and entrepreneurs to Silicon Valley. During the three-day trip...

Button, button, who's got the button?

by cody | Apr 12, 2013 | Consumer Lifestyle, Social Responsibility, Start-Opia, Tech | Sustainable | Lifestyle | Franchising | Financial | Social | PR, Tech News

Everything has a button these days. Facebook, LinkedIn, StumbleUpon. The list goes on and on. The latest button on the list? Social Giving! While reading my favorite newsletter, Springwise, I came across CentUp, a new way to encourage charitable giving by showing your...

The Underdog of the Social World

by cody | Jan 28, 2013 | Social Media Intel, Tech | Sustainable | Lifestyle | Franchising | Financial | Social | PR

In today’s digital world, social media plays a vital role in how we communicate, shop for new products and services and keep ourselves entertained. As PR professionals, social media has also shifted the way we need to think and strategize on behalf of our clients. It...

Facebook Privacy Notice? You’re Smarter Than That.

by cody | Dec 4, 2012 | Social Media Intel, Social Responsibility, Tech News

About a week later after it started popping up on my News Feed, my Facebook friends seem to have finally realized that the ‘privacy notice’ protecting their personal details and data from unauthorized copying is fake. The notice scam was the second one this year and...
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ABOUT T/K

Trevelino/Keller is a Growth PR+Mkt firm credited with pioneering reputation marketing. Its outcome-driven mission is to build, launch and grow companies, leveraging a software-rich platform across public relations, growth marketing and creative services. Successful across B2B and B2C, it has a diversified base of experience in technology, healthcare, government, financial services, franchising, environment and lifestyle. Groovy Studios, its creative brand, delivers brand identity, graphic design and web services. Headquartered in Atlanta, the firm owns the industry’s #1 retention rate and ranks as one of the fastest growing in the US.

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Sharing positive news about your company helps solidify the reputation of your brand and continues to strengthen public relations.

Dean Trevelino of Trevelino/Keller recently offered advice to Forbes on how to leverage positive information that uplifts the brand without sounding self-praising. He suggested, “First, assess how good the news is and then naturally determine where the story is going to resonate—whether it’s a “feel good,” “industry disruption” or “product innovation” story, each warrants a different strategy. Once you understand the objective and opportunity, you can craft the strategy...Think continuity, not one-off.”

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@jfandcs realizes emergency financial assistance can strike at any time. While the worst of the initial economic downturn from the pandemic is behind us, the need to help others is not. If you can, consider supporting our T/K Raise to bring needed funds to JF&CS to help families here in Atlanta get the resources needed to persevere through the hardest times. Link in bio for additional info on how you can help!

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Today we celebrate 19 years of Trevelino/Keller - and what a special year it has been! Bringing our T/K family back into the office was certainly a highlight, but we are so proud of the resilience and growth we experienced along the way and excited to see where this next year takes our agency.

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Today we are onsite at the #NILSummit, where @meta is presenting to student-athletes from around the country.

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@jfandcs is making ‘hope an opportunity’ happen right here in our backyard through their broad range of services including emergency financial and food support for families regardless of faith or background. We don’t need to be in a crisis to consider helping our local non-profits remain viable. Learn how you can help our next T/K Raise at the link in our bio.

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Sharing your expertise without selling it is key to leading prospects into the funnel.

T/K’s Dean Trevelino recently shared his thoughts regarding salesy content with Forbes. He stated,” I don’t need to tell you how great we are at PR, or why you should hire us. I’m going to share why PR could be valuable and influential to your business. A company has to be willing to give the prospect some freedom for discovery. We have to stop trying to lead a horse to water. They will remember you told them water is good for them.”
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