Understanding Reputation Marketing

Understanding Reputation Marketing

Regardless of where you are as a company, a reputation marketing strategy has merit if you are driving towards a particular outcome – valuation, scale, acquisition, profitability or even exit. These outcomes will most definitely come sooner and use less marketing...
Does Your Brand Voice Give You an Edge?

Does Your Brand Voice Give You an Edge?

In the classic Ian Fleming book and Daniel Craig adaptation of “Casino Royale,” Vesper says, “There are dinner jackets and dinner jackets; this is the latter. And I need you looking like a man who belongs at that table.” If you ask the caretaker of a brand’s voice the...

Who Should Be Managing Your Digital?

There’s a land grab going on in the marketing space around digital marketing.  It’s as territorial and competitive as college football recruiting and satellite camps — with traditional ad agencies diversifying their paid media with more dedicated to digital and...