by Dean Trevelino | Feb 10, 2023 | Blog
This article isn’t about recession or inflation or how fortune favors the bold (which it does, by the way.) [link to Forbes piece] Maybe, it’s about all three. When meeting with big brands, tech upstarts and disruptors all trying to grow rapidly, the conversation...
by Dean Trevelino | Jan 14, 2023 | Blog
From a consumer standpoint, 88% research product information before they make a purchase, online or in-store. And like it or not, your website is the backbone of your product information, whether you are a B2B or B2C company, e-commerce brand or not. Sure, you may be...
by Dean Trevelino | Nov 29, 2022 | Blog
I wouldn’t go so far as to say that public relations is sacred ground, a place of impartiality that the dollar cannot influence. However, those of us who were in the game before the advent of social media, influencer relations, sponsored content and all this...
by Dean Trevelino | Sep 19, 2022 | Blog
If you can put politics aside, you may agree that one of the most debated topics today is the workplace. Should leadership require people to come back to the office? Does a hybrid workplace make the most sense? Or should companies be even more attuned to emerging...
by Dean Trevelino | Jul 6, 2022 | Blog
For centuries, great leaders, orators, scientists, athletes even the gods themselves have embraced the proverb, “Fortune favors the bold.” Numerous translations along the way, replacing bold with brave or strong, have held a similar sentiment. It is a powerful and...
