What Could Have Been: How the CFP Robbed Us of Cinderella

What Could Have Been: How the CFP Robbed Us of Cinderella

There is much debate today about the treatment of Florida State University and its absence in the College Football Playoff, a decision made by 13, apparently partial, judges. Some blame the decision to dis one of three undefeated Power 5 teams over loyalty to the SEC,...
Be Curious, Not Judgmental

Be Curious, Not Judgmental

One has Ted Lasso, the football-turned-soccer coach in the wildly successful comedy of the same name, to thank for re-popularizing the famed Walt Whitman quote, “Be Curious. Not Judgmental.”     We were curious to learn when the great WW wrote this powerful...
The Not Too Early (Not Too Late) Holiday Gift List

The Not Too Early (Not Too Late) Holiday Gift List

The holiday season is fast approaching, but for B2C businesses, it’s already well underway. According to the National Retail Federation, 41% of consumers start shopping in October (or earlier). On the other hand, 58% of shoppers report they don’t finish shopping until...
The Making … Over … Of A Brand

The Making … Over … Of A Brand

Does your brand have more than a few miles on it? Indeed, the goal for anyone’s business is to establish a long and successful track record, but sometimes, the wear and tear of time starts to take its toll. According to Hanover Research, more than 75% of companies...