by Elyssa Velez | Oct 2, 2026 | Blog
Long-range planning is some of the most important work a community organization produces and often the more difficult to rally enthusiasm. A five-year strategy can represent years of research, partner alignment and public investment, yet it often debuts as a PDF and a...
by Elyssa Velez | Sep 29, 2026 | Blog
No one knows when a potential crisis can arise. You can be diligently checking off your to-do list when an email lands in your inbox alerting you to a potential event. When the unexpected happens, keeping your cool as you navigate how to address and contain the...
by Elyssa Velez | Sep 29, 2026 | Blog
Trevelino/Keller partners with BLUEScan, a proprietary capability that turns a single scan into an identified customer. Deployed as either a B2C or B2B capability, BLUEScan gives brands one access point, unlimited personalized destinations and a continuously synced...
by Elyssa Velez | Aug 18, 2026 | Blog
AI, automation, predictive analytics, personalization; there’s no shortage of technology promising to make marketers smarter, faster and more efficient. And many of those tools are delivering real value. But technology can’t fix a weak marketing foundation. Before...
by Elyssa Velez | Aug 10, 2026 | Blog
Few marketing strategies have become as closely associated with paid media as account-based marketing (ABM). In fact, 71% of B2B marketers now use an ABM strategy, up from 67% the year before, making it one of the fastest-growing approaches to B2B marketing. At the...
by Elyssa Velez | Jul 30, 2026 | Blog
Account-based marketing (ABM) has reshaped how sales and marketing work together. Instead of operating as separate functions, both teams engage the same target accounts and pursue shared business objectives. That collaboration should extend across strategy,...