by Max Patel | Apr 15, 2024 | Blog
It’s true the world of communications faces numerous challenges. Influencers blur the lines between content and advertising, fake news twists fiction to resemble fact, and AI challenges the careers of media professionals. Some might say the PR industry is outdated in...
by Max Patel | Apr 3, 2024 | Blog
Sometimes, the need for a website refresh is obvious: you updated your branding, your company underwent a merger, or your page was slow to load. These examples stand out; you can see and experience them, or perhaps your employees pointed them out. But there are other,...
by Max Patel | Mar 27, 2024 | Blog
In 2005, Staples released the iconic “Easy Button,” a fun gimmick that showed how simple the company made shopping for office supplies. We’ve come a long way since then, and in 2024, we have a new “easy button” solution for the workplace—AI. Hailed as a revolution for...
by Max Patel | Mar 5, 2024 | Blog
Sure, I could have been more provocative with the title, but I’m not trying to “position” this article as a hatchet job on those who undervalue the importance of brand positioning. Nor would I suggest that only the most successful companies recognize the value of...
by Max Patel | Feb 13, 2024 | Blog
Branding is one of the most important parts of marketing. It’s the “face” of your company, your personality, and ultimately how your business expresses itself to the world. It’s also foundational work for any go-to-market strategy to avoid mid-course corrections....
by Max Patel | Jan 22, 2024 | Blog
Franchising is good business – if you can get it. After all, there are no less than 805,000 franchise units in the U.S. alone, with around 15,000 added just in 2023. Whether we are talking about end-user sales or franchise sales, a successful franchise requires strong...
