by Elyssa Velez | Aug 18, 2026 | Blog
AI, automation, predictive analytics, personalization; there’s no shortage of technology promising to make marketers smarter, faster and more efficient. And many of those tools are delivering real value. But technology can’t fix a weak marketing foundation. Before...
by Elyssa Velez | Aug 10, 2026 | Blog
Few marketing strategies have become as closely associated with paid media as account-based marketing (ABM). In fact, 71% of B2B marketers now use an ABM strategy, up from 67% the year before, making it one of the fastest-growing approaches to B2B marketing. At the...
by Elyssa Velez | Jul 30, 2026 | Blog
Account-based marketing (ABM) has reshaped how sales and marketing work together. Instead of operating as separate functions, both teams engage the same target accounts and pursue shared business objectives. That collaboration should extend across strategy,...
by Elyssa Velez | Jul 7, 2026 | Blog
T/K co-founder Dean Trevelino shared with Forbes Agency Council how empowering authentic user-generated content can help build brand community and reach target audiences. “Traditional social media audiences remain enormous despite the numbers seeming to reflect...
by Elyssa Velez | Jun 16, 2026 | Blog
The AI visibility race is creating a new leadership imperative. As AI platforms increasingly shape how stakeholders discover companies, expertise and solutions, executive visibility is no longer just a reputation play—it’s becoming a business asset. In this...
by Elyssa Velez | May 22, 2026 | Blog
Landing a role at a PR marketing agency is evolving. As recent college graduates begin to enter the workforce, it’s essential to understand how agencies operate behind the scenes. T/K co-founder Dean Trevelino shared with Forbes Agency Council the importance of...