Are We Worth It?
We think we are, but it took some tenacity, perseverance and commitment to get there. But best to see what others have to say about it.
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Been Working On Your Core (Messaging)?
Every core messaging session I lead with a new client begins with this exercise: “Pretend we’re sitting next to each other on the plane, and I’ve just asked you what you do. How do you explain, in layman’s terms, what your company does and why it is relevant?” Easy...
Establishing Client Trust
At T/K we pride ourselves on our hard work and transparency. It’s core to what our agency stands for and the foundation on which our firm was created. In fact, our company’s Core Values include: Work harder. Think faster. Show character. Measure up. Live completely....
4 Simple LinkedIn Tweaks That Will Get You Noticed
As a recent college graduate, I understand the importance of LinkedIn -- or so I thought. In Public Relations we’re frequently told, “connect with me on LinkedIn,” as an assumption that all young professionals in PR have a LinkedIn. Most of us do, but the truth is...
How to Take Leave…Without Leaving Things Hanging!
At this point, I am 18 days from my due date… but who’s counting!? This will be my second child, both of which will have been born while working at Trevelino/Keller. Leaving for maternity leave, or any other long term leave for that matter, takes a lot of planning,...
#TweetSmarter | Twitter Campaigns that Drive Results
So you’ve decided to invest in a social media ad campaign. You’ve gone through the basics, picked your graphics, chosen your basic targeting, but what’s next? What can separate you from your competitors and truly invigorate your brand? If you want the most bang for...
Twitter Live Events Stream…or Project Lightning…or Moments…
Keeping up with the ever-changing social media landscape is a job in and of itself. Every week the big social media guns announce a new update, product, way to advertise or even a completely new layout. This week is no different – Twitter announced ‘Project...
Startup Marketing Boot Camp at ATDC
Last month, I tagged along to a marketing seminar hosted by Trevelino/Keller at the entrepreneurial incubator, ATDC. We met with startups to address the path to establishing an industry leading reputation through concentrated marketing efforts. Most of these startups...
Three Social Trends Worth Knowing
When it comes to social media, there is no constant. From learning about the latest Facebook algorithm to deciphering the world of social advertising, I could spend my entire day reading about the changes and enhancements in the social media space. It’s important for...
Beyond Selfies and Parties – How Snapchat is Repositioning Itself as a Major News and Brand Management Platform
Snapchat has outgrown its roots. What started as a platform primarily used by teens to send risqué photos without repercussions has evolved to become a powerhouse of news content and a strategic resource for brand management. Here’s the rundown. After turning down...
Breaking Into the PR Field
In addition to being interested in the PR world (and other things, like food), I have a genuine interest in helping young students or graduates trying to figure out where they should take their PR career. I’ve already covered deciding if a PR agency specifically is a...
A Family Adventure
Sometimes a quiet beach vacation at a resort is required. A week of no thought, no planning and no stress is just what the doctor ordered. But at other times we need to stretch ourselves, get out of our personal bubble. There is no question that travel expands your...
5 Tips for a Fun, Productive Work Culture
Everyone wants to be able to hop out of bed each morning and look forward to going to work. Wouldn’t it be great if your job didn’t feel like a job? Work is where we spend the majority of our waking hours, and a stiff, dull environment is not most people’s idea of a...