by Max Patel | Feb 13, 2024 | Blog
Branding is one of the most important parts of marketing. It’s the “face” of your company, your personality, and ultimately how your business expresses itself to the world. It’s also foundational work for any go-to-market strategy to avoid mid-course corrections....
by Max Patel | Jan 22, 2024 | Blog
Franchising is good business – if you can get it. After all, there are no less than 805,000 franchise units in the U.S. alone, with around 15,000 added just in 2023. Whether we are talking about end-user sales or franchise sales, a successful franchise requires strong...
by Max Patel | Dec 6, 2023 | Blog
There is much debate today about the treatment of Florida State University and its absence in the College Football Playoff, a decision made by 13, apparently partial, judges. Some blame the decision to dis one of three undefeated Power 5 teams over loyalty to the SEC,...
by Max Patel | Nov 6, 2023 | Blog
One has Ted Lasso, the football-turned-soccer coach in the wildly successful comedy of the same name, to thank for re-popularizing the famed Walt Whitman quote, “Be Curious. Not Judgmental.” We were curious to learn when the great WW wrote this powerful...
by Max Patel | Oct 30, 2023 | Blog
The holiday season is fast approaching, but for B2C businesses, it’s already well underway. According to the National Retail Federation, 41% of consumers start shopping in October (or earlier). On the other hand, 58% of shoppers report they don’t finish shopping until...
