Button, button, who’s got the button?

Everything has a button these days. Facebook, LinkedIn, StumbleUpon. The list goes on and on. The latest button on the list? Social Giving! While reading my favorite newsletter, Springwise, I came across CentUp, a new way to encourage charitable giving by showing your...
Social Media Research and Analytics

Social Media Research and Analytics

Here at T/K we don’t make vendor choices without due diligence. So, when in search of a social media analytics company we spent a great deal of time researching, participating in demos and testing out various systems at various price levels.  The bottom line is…....
The Real Value of Social Media

The Real Value of Social Media

It is impossible to ignore the influence of social media in today’s culture, but what exactly does this mean for business and how does it impact a company’s brand? Many companies question the value of social media if not directly linked to an increase in sales. ...