Intelligence: The Backbone of Client Service

Intelligence: The Backbone of Client Service

Working with clients is one exciting element of what we do as an agency. Empathizing alongside them, working to build effective strategies, supporting their objectives…I find these all to be rewarding aspects of my day-to-day activities. In addition, one of the most...
Image vs. Reality: Gen Z Expects Better

Image vs. Reality: Gen Z Expects Better

It’s no secret that as a society, we idolize celebrity as a whole. In music, for example, the frontperson of a band usually holds immense adoration in the mind and heart of the avid listener. Fans can attach a lifetime of deep emotion to a single song, an entire body...
The Role of Comms in a Crisis

The Role of Comms in a Crisis

Last week was Atlanta Cyberweek – hosted by the Metro Atlanta Chamber and Baker Donnelson. The week provided insight into the Georgia cybersecurity ecosystem and offered attendees the opportunity to have real-world practice in the ever-evolving cyber security...
How to Get the Word Out: Stop Waiting on Earned Media

How to Get the Word Out: Stop Waiting on Earned Media

Today’s media landscape continues to evolve like the electric car industry or peer-to-peer transportation, bitcoin and any industry in the midst of disruption. For those of us working alongside this industry, this means having to adapt how we approach media relations,...