360 Reputation Marketing – The Value of Trust

360 Reputation Marketing – The Value of Trust

T/K Principal and Founder Dean Trevelino sat down (virtually) with Karen Rands on the Compassionate Capitalist Podcast to talk 360 Reputation Marketing and its results potential for startups. Learn about the five types of media that make 360 Marketing so...
Who Should Handle Social Media?

Who Should Handle Social Media?

Have you noticed the trend in branded social media away from traditional brand voice and tone, and towards more humorous content and lighthearted tone? It’s not a mistake, and for the brands getting it right, it means more followers and increased engagement. Take, for...
Image vs. Reality: Gen Z Expects Better

Image vs. Reality: Gen Z Expects Better

It’s no secret that as a society, we idolize celebrity as a whole. In music, for example, the frontperson of a band usually holds immense adoration in the mind and heart of the avid listener. Fans can attach a lifetime of deep emotion to a single song, an entire body...