FactorTrust’s Underbanked Leadership Position Leads Them to the Bank
From the beginning of our relationship, this engagement was about establishing thought leadership with a future exit strategy for a relatively unknown brand. Little by little over the course of 18 months, FactorTrust would demonstrate its depth of knowledge in the underbanked market.
With the strategic launch of the Underbank Index, we had a steady flow of compelling infographics and rich content supporting the quarterly index which would establish their thought leadership among media. Consistent exposure put them on the radar of TransUnion which eventually resulted in a fruitful acquisition.