Out with the Old …
In with the Modern
Bringing a 35-year-old tech company into the new century with a dramatic renaming and branding exercise is hard but necessary. After three-plus decades of success in helping companies migrate from legacy systems like mainframes, our client came to us with an goal of renaming its flagship product to better align with the evolving nature of digital transformation.
The result was a new identity for the company — one that celebrated the history of the former brand to one that is modern, seamless and simplified. Adaptigent was born and its brand expression, translated across every element of the company, from a new website, collateral, brand standards and messaging that captures its purpose — to bring order to the chaos of an aging tech world.