by Dean Trevelino | Jul 15, 2011 | Tech News
It is impossible to ignore the influence of social media in today’s culture, but what exactly does this mean for business and how does it impact a company’s brand? Many companies question the value of social media if not directly linked to an increase in sales. ...
by Dean Trevelino | Jun 8, 2011 | Public Relations
Currently, large and small businesses are familiarizing themselves with social networks, including Facebook and Twitter, and are increasingly using them as tools to connect with customers. According to a Palo Alto Networks study, the number of organizations using...
by Dean Trevelino | Feb 25, 2011 | Blog
As part of a (work) group that’s heavily involved in social and digital marketing, a good portion of my day revolves around the tools of the trade that let me stay connected and informed. But one in particular is constant, letting me reach thousands with 140-character...
by Dean Trevelino | Oct 18, 2010 | Blog
So, another college football year is heating up, and another release of the first BCS standings for the year has stumped fans across the nation. Nothing has changed, the majority of college football fans still despise the system and all trust for the methodology has...
by Dean Trevelino | Mar 8, 2010 | Tech | Sustainable | Lifestyle | Franchising | Financial | Social | PR
As David Armano points out in a recent article from the Harvard Business Review, in 2009 we saw exponential growth of social media. According to Nielsen Online, Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million...