by Dean Trevelino | Apr 19, 2016 | Public Relations
In every major survey of social marketers, “Social ROI” is still cited as a top challenge. Many public relations and marketing specialist struggle to find the best way to measure their company’s success on social media because there is no real solution. However,...
by Dean Trevelino | Sep 23, 2015 | Public Relations, Social Media Intel
There are many ways to make your brand standout on social media including eye-catching visuals, unique formatting and strong content. However, at Trevelino/Keller we have found that one of the most overlooked ways to stand out is through social voice. Finding a voice...
by Dean Trevelino | Aug 21, 2015 | Public Relations, Social Media Intel
As a recent college graduate, I understand the importance of LinkedIn — or so I thought. In Public Relations we’re frequently told, “connect with me on LinkedIn,” as an assumption that all young professionals in PR have a LinkedIn. Most of us do, but the truth...
by Dean Trevelino | Jan 28, 2013 | Social Media Intel, Tech | Sustainable | Lifestyle | Franchising | Financial | Social | PR
In today’s digital world, social media plays a vital role in how we communicate, shop for new products and services and keep ourselves entertained. As PR professionals, social media has also shifted the way we need to think and strategize on behalf of our clients. It...
by Dean Trevelino | Dec 4, 2012 | Blog
About a week later after it started popping up on my News Feed, my Facebook friends seem to have finally realized that the ‘privacy notice’ protecting their personal details and data from unauthorized copying is fake. The notice scam was the second one this year and...