by cody | Sep 23, 2015 | Public Relations, Social Media Intel
There are many ways to make your brand standout on social media including eye-catching visuals, unique formatting and strong content. However, at Trevelino/Keller we have found that one of the most overlooked ways to stand out is through social voice. Finding a voice...
by cody | Aug 4, 2015 | Public Relations, Social Media Intel
Keeping up with the ever-changing social media landscape is a job in and of itself. Every week the big social media guns announce a new update, product, way to advertise or even a completely new layout. This week is no different – Twitter announced ‘Project...
by cody | Jul 29, 2015 | Public Relations, Social Media Intel
When it comes to social media, there is no constant. From learning about the latest Facebook algorithm to deciphering the world of social advertising, I could spend my entire day reading about the changes and enhancements in the social media space. It’s important for...
by cody | Jul 21, 2015 | Public Relations, Social Media Intel
Snapchat has outgrown its roots. What started as a platform primarily used by teens to send risqué photos without repercussions has evolved to become a powerhouse of news content and a strategic resource for brand management. Here’s the rundown. After turning down...
by cody | Mar 26, 2015 | New Technologies, Public Relations
Although corporate marketing initiatives are an important part of any brand’s overall success, local-store marketing programs are essential to driving traffic to stores or restaurants. With that said, for small business owners or franchisees, gathering enough funds or...