by cody | Mar 26, 2015 | New Technologies, Public Relations
Although corporate marketing initiatives are an important part of any brand’s overall success, local-store marketing programs are essential to driving traffic to stores or restaurants. With that said, for small business owners or franchisees, gathering enough funds or...
by cody | Feb 19, 2015 | Innovation
Breaking up is hard to do. And when the client/agency relationship is severed, it can be especially heartbreaking. But while we have certainly been on the receiving end of a “Dear John” letter or two, overall Trevelino/Keller is quite successful in the client...
by cody | Jan 29, 2013 | Tech | Sustainable | Lifestyle | Franchising | Financial | Social | PR
It’s almost scary to think how many years now separate me from my undergraduate education at Emory University. Let’s just say I could potentially be a parent to some of the undergraduates currently enrolled. The four years I spent there were wonderful; I managed...
by cody | Jan 28, 2013 | Social Media Intel, Tech | Sustainable | Lifestyle | Franchising | Financial | Social | PR
In today’s digital world, social media plays a vital role in how we communicate, shop for new products and services and keep ourselves entertained. As PR professionals, social media has also shifted the way we need to think and strategize on behalf of our clients. It...
by cody | Dec 21, 2012 | Public Relations
There are plenty of reasons to make resolutions, and just as many reasons to break them. In general, I hate resolutions because they never work. They’re made in haste, at a time when we’re already pushed to the limits with obligations and responsibilities. However,...
