Is Digital the Best Way to Reach Millennials?

Is Digital the Best Way to Reach Millennials?

Millennials—or Generation Y, depending on your preferred vocabulary – are now the primary consumer audience for many companies looking to market their products or services. However, understanding what makes 85+ million people tick is no easy task. The cultures of the...
De-Cluttering Your Digital Life

De-Cluttering Your Digital Life

I recently read an article from Lifehacker titled How Clutter Affects Your Brain, and What You Can Do About It.  The title immediately caught my attention.  As a (fairly) recent graduate, I’m still figuring out my own system for managing emails, files and documents,...
What Does Your Twitter Say About You?

What Does Your Twitter Say About You?

As part of a (work) group that’s heavily involved in social and digital marketing, a good portion of my day revolves around the tools of the trade that let me stay connected and informed. But one in particular is constant, letting me reach thousands with 140-character...