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Why PR Is Even More Important In A Digital Marketing Landscape

Why PR Is Even More Important In A Digital Marketing Landscape

by Dean Trevelino | Jan 16, 2017 | Blog

Since the digital revolution, PR has been forced to adapt. From convincing clients they needed websites in the 1990s to SEO, blogs, forums, and the other online communication tools of today, technology has offered PR professionals fresh ways to gain exposure, beyond...
T/K’s New PR and Digital Marketing Positioning

T/K’s New PR and Digital Marketing Positioning

by Dean Trevelino | May 5, 2015 | Public Relations

Always looking to remain ahead of the market, Trevelino/Keller has recently evolved its position to Public Relations & Digital Marketing firm, strategically holding onto its legacy business, while adopting the rapidly growing segment of digital marketing....
ABOUT T/K

Trevelino/Keller is an Integrated PR+Mkt+Creative firm delivering award-winning brand, go to market and accelerated growth programming. In 2024, it acquired Marsden Marketing, a nationally recognized growth marketing firm, as part of its growth marketing expansion which features HubSpot Platinum Partner Status. It’s 3Gen Revenue Optimization Methodology is differentiated in by its inclusive, unbiased approach to demand, reputation and lead gen integration. Its vertical market B2B depth is acknowledged by its national ranking in 12 industry segments led by technology, healthcare, financial services, transportation, manufacturing, energy and franchising. Recognized as one of the 29 best firms to work for in North America, it continues to own the country’s #1 talent retention.

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At T/K, there’s always something to smile about 😊 At T/K, there’s always something to smile about 😊 Today we shared the smiles around the office, recognizing a few T/Kers. Here’s to some office superlatives, TK style 🏆✨ The icons, the overachievers, the ones who keep the group chat alive.
We’re proud to recognize Lisa, Elyssa, Alex, and D We’re proud to recognize Lisa, Elyssa, Alex, and Davis as they celebrate their February anniversaries at T/K! We’re truly grateful for the impact each of you makes and appreciate all that you bring to Trevelino/Keller. ⭐
Vice President Elisa and Senior Account Executive Vice President Elisa and Senior Account Executive Jai-la traveled to warmer weather last week in Orlando with client Oldcastle APG for the annual 2026 NAHB International Builders’ Show! 🧱 The team provided the following support both in advance of and during the conference: - Developed press kit materials that aligned all key messages and prepped Oldcastle APG spokespeople - Coordinated and managed 14 on-site media briefings and an in-booth press conference - Supported the launch of six new products and innovations across Oldcastle APG's portfolio, including AlumiCast™ surface technology that enables builders to win more aluminum aesthetic projects while delivering long-lasting, low-maintenance performance - Enjoyed quality time with the client team Congrats to the team on another successful show and for always providing top-tier client support!👏
Did you know some of our biggest T/K Firsts are al Did you know some of our biggest T/K Firsts are also some of our funniest? From first client wins and first big campaign launches to first office moments that still make us laugh, those early days were full of personality. Every milestone, polished or perfectly imperfect, helped shape who we are today. The best part? We are still creating firsts and a few inside jokes along the way!
This Black History Month, we honor the Black leade This Black History Month, we honor the Black leaders, innovators, and changemakers, past, present, and future, who continue to shape our industry and our communities. From Atlanta’s local business owners and civil rights icons to today’s trailblazers pushing culture and progress forward, we celebrate your impact, creativity, and legacy. Throughout February, we’re paying tribute with Black History Month–themed Zoom backgrounds designed by our creative team. Thank you for inspiring change, today and always.
T/K goes to the cottage🏡 The Heated Rivalry craze T/K goes to the cottage🏡 The Heated Rivalry craze followed us to our recent T/K book club, sparking a lively discussion about the series and our favorite hockey-themed reads. Hockey game outing next? 👀🏒
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