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Why PR Is Even More Important In A Digital Marketing Landscape

Why PR Is Even More Important In A Digital Marketing Landscape

by Dean Trevelino | Jan 16, 2017 | Blog

Since the digital revolution, PR has been forced to adapt. From convincing clients they needed websites in the 1990s to SEO, blogs, forums, and the other online communication tools of today, technology has offered PR professionals fresh ways to gain exposure, beyond...
T/K’s New PR and Digital Marketing Positioning

T/K’s New PR and Digital Marketing Positioning

by Dean Trevelino | May 5, 2015 | Public Relations

Always looking to remain ahead of the market, Trevelino/Keller has recently evolved its position to Public Relations & Digital Marketing firm, strategically holding onto its legacy business, while adopting the rapidly growing segment of digital marketing....
ABOUT T/K

Trevelino/Keller is an Integrated PR+Mkt+Creative firm delivering award-winning brand, go to market and accelerated growth programming. In 2024, it acquired Marsden Marketing, a nationally recognized growth marketing firm, as part of its growth marketing expansion which features HubSpot Platinum Partner Status. It’s 3Gen Revenue Optimization Methodology is differentiated in by its inclusive, unbiased approach to demand, reputation and lead gen integration. Its vertical market B2B depth is acknowledged by its national ranking in 12 industry segments led by technology, healthcare, financial services, transportation, manufacturing, energy and franchising. Recognized as one of the 29 best firms to work for in North America, it continues to own the country’s #1 talent retention.

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T/Kers celebrate Summer Fridays the right way!☀️At T/Kers celebrate Summer Fridays the right way!☀️At T/K, we believe in work-life balance and that a change of scenery can sometimes spark the best ideas. Whether it’s going to a World Cup game, diving into a good book or spending extra time with family, our team is soaking up the season their own way!
Meet Amelia and Avery, our summer interns making t Meet Amelia and Avery, our summer interns making the most of every day at TK! 🎉 Whether they're brainstorming creative ideas, supporting client work, capturing content or learning the ins and outs of agency life, they're gaining hands-on experience while bringing fresh perspectives to our team. Amelia joins us from Emory University, where she's pursuing a double major in English and French. Avery is a student at the University of Alabama studying Public Relations with minors in Public Policy and Risk Management & Insurance. Follow along for a glimpse into their summer and what it's like to be part of the TK team! ☀️💻✨
T/K kicked off the summer with a World Cup-themed T/K kicked off the summer with a World Cup-themed Patio 55 🌎⚽️ ! Our summer office happy hours are back, and we’re embracing the excitement of international soccer all season long. T/Kers enjoyed a spread of snacks and drinks inspired by our host countries, from chips and salsa representing Mexico and buffalo chicken dip for the U.S. to Canada’s iconic ketchup chips. Be sure to follow along this summer to see what themes we have in store for future Patio 55 events! ☀️🍹
T/K turns 23! 🎉 Join us in celebrating 23 amazing T/K turns 23! 🎉 Join us in celebrating 23 amazing years as one of the nation's leading Integrated PR+Marketing+Creative firms. We wouldn't be here without our innovative co-CEOs, hardworking teammates, trusting clients, and supportive community. Cheers to you, T/K! 👏
Over the past two weeks, we've had the pleasure of Over the past two weeks, we've had the pleasure of welcoming Owen to our office through the Buckhead Coalition and Atlanta Public Schools Professional Internship Program. The initiative was created in support of Mayor Dickens' ATL Year of the Youth and is dedicated to providing Atlanta students with the tools, resources, and real-world experiences they need to thrive. From shadowing our agency experts across each department, learning about agency life and participating in media trainings, Owen brought curiosity to our team every day. It's been a joy having him with us, and we're grateful for the opportunity to help foster the next generation of professionals. Thank you, Owen, for spending the beginning of your summer with us. We can't wait to see all that you accomplish! 👏 #YearOfTheYouth #StudentInternship #FutureLeaders #AtlantaPublicSchools #BuckheadCoalition #TrevelinoKeller #CommunityImpact
Account Director Katie Huff and Senior Account Exe Account Director Katie Huff and Senior Account Executive Adrianna Allen traveled to Chicago this week to provide on-site support for long-time T/K client @Interface, supporting another successful @neocon_shows Chicago Design Week 🏙️ At the show, Katie and Adrianna helped facilitate showroom media interviews, showcasing the company’s immersive biophilic showroom and the latest global carpet tile and LVT product launches, Forest Within and Cut & Form. They also had fun cheering on the @Cubs at @officialwrigleyfield and snapping a few pics at the @TrinaTurk X @FLORsquares activation at Design Days! ⚾️ 📸
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