by Cory Olsen | Jan 7, 2023 | Blog
Since making a big splash at the end of ’22, generative AI programs, particularly those that generate images, have been drawing a lot of fanfare and criticism around what their use could mean for the future of business. In one corner, tech enthusiasts are singing the...
by Elyssa Velez | Dec 7, 2022 | Blog
I was recently struck by an article about a kid who wrote to Lego asking for a job. Though his mother tried to set realistic expectations for him and help him understand he might not hear back, he did, receiving a handwritten letter from an executive member of the...
by Dean Trevelino | Nov 29, 2022 | Blog
I wouldn’t go so far as to say that public relations is sacred ground, a place of impartiality that the dollar cannot influence. However, those of us who were in the game before the advent of social media, influencer relations, sponsored content and all this...
by Cory Olsen | Nov 22, 2022 | Blog
Paid media is a critical component of any digital marketing strategy. It is a cost-effective way to get your brand in front of a global audience, while gaining valuable insights about your target customers. When it comes to paid media mastery, there are many skills...
by Harper Beckham | Nov 14, 2022 | Blog
It’s no secret that having a thoughtful social media strategy can lead to success for your business and brand. However, you may be questioning the importance of implementing a social strategy due to its ever-evolving landscape. Is something that seems so daunting...
by Harper Beckham | Nov 7, 2022 | Blog
Economists have declared the U.S. a nation in recession, yet not all businesses are affected. Some are feeling a pinch; others see little impact. Historically speaking, a recession is a time when market share is more likely to change hands. Businesses with the...