by Max Patel | Sep 29, 2023 | Blog
We’ve all heard this story before: a new year starts with the best-laid marketing plans in place, but teams soon have to pivot as priorities change or external circumstances impact goals for the year. An extreme example of this is in 2020 when the impact of the...
by Colleen Murphy | Aug 25, 2023 | Blog
Last month, I had the pleasure of leading a pitch session to a packed room at Tech Alpharetta. While some people may have just come for the pizza and beer, most seemed genuinely engaged in learning the four steps to nailing a presentation. The Lead. Establish your...
by Dean Trevelino | Apr 10, 2023 | Blog
“For what it’s worth” is the idiomatic phrase used when giving someone a piece of information that may or may not be seen as useful or important. In many ways, it’s emblematic of public relations and marketing and a glimpse into our last 20...
by Harper Beckham | Mar 3, 2023 | Blog
Ten years ago, there were roughly 300 CRM providers in the US. Today that number approaches 2,000. Logic tells us this increase correlates with a drastic rise in demand as more companies lean into the CRM as the backbone of their marketing efforts. But the challenge...
by Dean Trevelino | Feb 10, 2023 | Blog
This article isn’t about recession or inflation or how fortune favors the bold (which it does, by the way.) Maybe, it’s about all three. When meeting with big brands, tech upstarts and disruptors all trying to grow rapidly, the conversation always starts with needs. ...
by Christy Olliff | Sep 28, 2022 | Blog
At the height of his competitive swimming career, Chris DeJong was ranked 5th in the world in the backstroke. He narrowly missed out on the 2004 Greece Summer Games and set his sights on the 2008 Bejing Games as his final chance to swim on the big stage....