Fair Trade? Fair Service? Tariff-Free Marketing?

Fair Trade? Fair Service? Tariff-Free Marketing?

Is anything actually free of tariffs in the current environment? That’s the $64,000 question. By definition, a tariff is a tax levied on imported goods or, believe it or not, services. Applying tariffs to services can be more complex than applying them to goods,...
AI Empowering Human Expertise: Three Thought Starters

AI Empowering Human Expertise: Three Thought Starters

Healthcare, ecommerce, manufacturing, logistics, telecommunications, education, real estate, energy, marketing – every industry is discovering ways to use AI to work smarter. AI excels at handling routine, repetitive tasks that can slow down a project. AI works best...
Solutions, Outcome and the Big Picture

Solutions, Outcome and the Big Picture

We get it. It’s often difficult to know what solutions agencies offer their clients. Some of that can be attributed to how fast marketing changes, and so agencies tend to throw out lexicon that is ahead of the mainstream. At Trevelino/Keller, we have always focused on...
A Move for Conviction

A Move for Conviction

I remember walking the halls of our King Plow office for more than nine months, surrounded only by quiet and stillness. It was the spring, summer and fall of 2020, the height of COVID-19. The world was absent … remote. Business leaders across the US and beyond faced...
Finding the Right Balance of AI

Finding the Right Balance of AI

In 2024, there’s no shortage of AI applications across virtually every industry. For marketing and public relations, adoption is moving rapidly as firms and agencies attempt to find the right degree of checks and balances while juggling client expectations. While T/K...