by Elyssa Velez | Nov 3, 2025 | Blog
When most clients hear “influencer marketing,” they usually think of lifestyle creators on Instagram or TikTok promoting consumer brands and their products. But in the B2B world, influencer marketing has become one of the most effective ways to build trust, reach...
by Elyssa Velez | Oct 31, 2025 | Blog
Employee councils can strengthen company culture and support brand perception. T/K co-founder, Dean Trevelino, shared with Forbes Agency Council that hidden brand champions are often your own employees. “Never underestimate the brand perspective of the...
by Elyssa Velez | Oct 15, 2025 | Blog
Onboarding new hires can involve balancing pre-determined expectations along with investing in training to foster success and growth. T/K co-founder, Dean Trevelino, shared with Forbes Agency Council that it is essential to ensure a baseline of internship-level...
by Cody | Oct 5, 2025 | Blog
Leads. Where are the leads? I need more leads! Does that plea ring a bell? As B2B marketers, we know this call all too well. It resonates because leads are the fuel behind our marketing and sales engine. They drive company growth, elevate market positioning, and...
by Elyssa Velez | Sep 20, 2025 | Blog
The decision to pursue a Revenue Operations (RevOps) model is a big one, and once you’ve decided to set up RevOps at your company, the hard work begins. Who you have working on your team or leading the RevOps function can mean the difference between performing like a...
by Elyssa Velez | Sep 17, 2025 | Blog
Leadership changes often come with many questions, so it is essential to have an internal and external communications plan in place. T/K co-founder, Dean Trevelino, shared with Forbes Agency Council that a business must look inward to determine if a natural evolution...