by Emily Rios | Aug 10, 2026 | Blog
Few marketing strategies have become as closely associated with paid media as account-based marketing (ABM). In fact, 71% of B2B marketers now use an ABM strategy, up from 67% the year before, making it one of the fastest-growing approaches to B2B marketing. At the...
by Emily Rios | Jul 30, 2026 | Blog
Account-based marketing (ABM) has reshaped how sales and marketing work together. Instead of operating as separate functions, both teams engage the same target accounts and pursue shared business objectives. That collaboration should extend across strategy,...
by Emily Rios | Jul 7, 2026 | Blog
T/K co-founder Dean Trevelino shared with Forbes Agency Council how empowering authentic user-generated content can help build brand community and reach target audiences. “Traditional social media audiences remain enormous despite the numbers seeming to reflect...
