As AI becomes more prevalent, PR and marketing professionals are rethinking ways to integrate it into their traditional agency models.
T/K co-founder Dean Trevelino shared with Forbes Agency Council how integrating AI across specialist teams can help improve agency workflows.
“AI has not affected our agency model, which is hub-and-spoke—the hub is the consultant and the lead working on strategy, ideation and management, with the spokes, or specialists, driving execution. AI is present within the hub, accelerating the depth and delivery of ideation. AI is also present within the specialist teams—PR, growth, creative—to accelerate and advance, not augment their execution. The end result is next-gen programming.”
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