What it Takes to Disrupt a Segment of an Industry

What it Takes to Disrupt a Segment of an Industry

What does it mean to be a disruptor? Well, how does one influence an entire industry and come out on top? Simple – it takes vision, timing and fresh way to solve pain points, pain points that have been obvious sometimes for decades or that surface with little warning...
There Are Worse Places To Be

There Are Worse Places To Be

We like to compete as much as the next company.  Maybe even a bit more.  And yes, we want to win.  Not at all costs or really, any costs.  We win with sweat equity … resourcefulness, a sense of urgency … team play.  So it may come as a surprise, even sound like a...
The Impact of Social Media And Its Influencers

The Impact of Social Media And Its Influencers

Word of mouth has always been an extremely influential marketing tactic. With the popularity of social media over the past decade; however, the concept of “word of mouth” marketing has progressed to “word of screen.” As a society, we follow and obsess over complete...