What does it mean to be a disruptor? Well, how does one influence an entire industry and come out on top? Simple – it takes vision, timing and fresh way to solve pain points, pain points that have been obvious sometimes for decades or that surface with little warning or attention.
Disruption doesn’t just happen overnight – often there are barriers, government regulations, legacy partnerships and practices, infrastructure needs and other unknowns that can delay, distract, even derail a brand from realizing their goal. Our principal, Dean Trevelino, has 26 years of experience in PR, building and launching pioneers and disruptors. He co-founded T/K in 2003, now a nationally ranked and award-winning agency that is recognized as one of the Top Atlanta Digital Marketing Agencies by DesignRush. He shared his views about this topic in a recent interview with Enterprise Radio, including how companies succeed and fail to disrupt the market.