What Does Your Twitter Say About You?

What Does Your Twitter Say About You?

As part of a (work) group that’s heavily involved in social and digital marketing, a good portion of my day revolves around the tools of the trade that let me stay connected and informed. But one in particular is constant, letting me reach thousands with 140-character...
“Calculating” a Social Media Blunder

“Calculating” a Social Media Blunder

So, another college football year is heating up, and another release of the first BCS standings for the year has stumped fans across the nation.  Nothing has changed, the majority of college football fans still despise the system and all trust for the methodology has...
Will “Become a Fan” for Food

Will “Become a Fan” for Food

On January 25, Einstein Bros. Bagels announced the launch of its “Free Bagel Bonanza”.  Beginning yesterday, consumers who become fans of the Einstein Bros. Bagels Facebook page (www.facebook.com/einsteinbros) will receive a digital coupon valid for a free bagel and...