by cody | Apr 19, 2016 | Public Relations
In every major survey of social marketers, “Social ROI” is still cited as a top challenge. Many public relations and marketing specialist struggle to find the best way to measure their company’s success on social media because there is no real solution. However,...
by cody | Sep 23, 2015 | Public Relations, Social Media Intel
There are many ways to make your brand standout on social media including eye-catching visuals, unique formatting and strong content. However, at Trevelino/Keller we have found that one of the most overlooked ways to stand out is through social voice. Finding a voice...
by cody | Aug 21, 2015 | Public Relations, Social Media Intel
As a recent college graduate, I understand the importance of LinkedIn — or so I thought. In Public Relations we’re frequently told, “connect with me on LinkedIn,” as an assumption that all young professionals in PR have a LinkedIn. Most of us do, but the truth...
by cody | Aug 11, 2015 | Public Relations, Social Media Intel
So you’ve decided to invest in a social media ad campaign. You’ve gone through the basics, picked your graphics, chosen your basic targeting, but what’s next? What can separate you from your competitors and truly invigorate your brand? If you want the most bang for...
by cody | Aug 4, 2015 | Public Relations, Social Media Intel
Keeping up with the ever-changing social media landscape is a job in and of itself. Every week the big social media guns announce a new update, product, way to advertise or even a completely new layout. This week is no different – Twitter announced ‘Project...
