Why You Need Technology to Power Local Store Marketing

Why You Need Technology to Power Local Store Marketing

Although corporate marketing initiatives are an important part of any brand’s overall success, local-store marketing programs are essential to driving traffic to stores or restaurants. With that said, for small business owners or franchisees, gathering enough funds or...
National Coffee Day is PR Done Right

National Coffee Day is PR Done Right

In the land of public relations, we are always looking for fun a creative ways to spread the word about our clients. A press release about a recent business deal isn’t the only way to get national and local media attention.  Take it from Dunkin Donuts. Saturday,...
What Does Your Twitter Say About You?

What Does Your Twitter Say About You?

As part of a (work) group that’s heavily involved in social and digital marketing, a good portion of my day revolves around the tools of the trade that let me stay connected and informed. But one in particular is constant, letting me reach thousands with 140-character...