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Mad Men … Unfashionably Off Strategy

by cody | Oct 30, 2008 | Consumer Lifestyle, Tech | Sustainable | Lifestyle | Franchising | Financial | Social | PR

There are few television shows I watch these days, fewer that I enjoy.  Those that I do watch are quite a few clicks away from the major networks.  Occasionally, my eye turns toward the preview of a new show or more often, struggles to hide from its incessant barrage...
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ABOUT T/K

Trevelino/Keller is a Growth PR+Mkt firm credited with pioneering reputation marketing. Its outcome-driven mission is to build, launch and grow companies, leveraging a software-rich platform across public relations, growth marketing and creative services. Successful across B2B and B2C, it has a diversified base of experience in technology, healthcare, government, financial services, franchising, environment and lifestyle. Groovy Studios, its creative brand, delivers brand identity, graphic design and web services. Headquartered in Atlanta, the firm owns the industry’s #1 retention rate and ranks as one of the fastest growing in the US.

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Sharing positive news about your company helps solidify the reputation of your brand and continues to strengthen public relations. Dean Trevelino of Trevelino/Keller recently offered advice to Forbes on how to leverage positive information that uplifts the brand without sounding self-praising. He suggested, “First, assess how good the news is and then naturally determine where the story is going to resonate—whether it’s a “feel good,” “industry disruption” or “product innovation” story, each warrants a different strategy. Once you understand the objective and opportunity, you can craft the strategy...Think continuity, not one-off.”

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@jfandcs realizes emergency financial assistance can strike at any time. While the worst of the initial economic downturn from the pandemic is behind us, the need to help others is not. If you can, consider supporting our T/K Raise to bring needed funds to JF&CS to help families here in Atlanta get the resources needed to persevere through the hardest times. Link in bio for additional info on how you can help!

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Today we celebrate 19 years of Trevelino/Keller - and what a special year it has been! Bringing our T/K family back into the office was certainly a highlight, but we are so proud of the resilience and growth we experienced along the way and excited to see where this next year takes our agency.

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Today we are onsite at the #NILSummit, where @meta is presenting to student-athletes from around the country.

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@jfandcs is making ‘hope an opportunity’ happen right here in our backyard through their broad range of services including emergency financial and food support for families regardless of faith or background. We don’t need to be in a crisis to consider helping our local non-profits remain viable. Learn how you can help our next T/K Raise at the link in our bio.

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Sharing your expertise without selling it is key to leading prospects into the funnel. T/K’s Dean Trevelino recently shared his thoughts regarding salesy content with Forbes. He stated,” I don’t need to tell you how great we are at PR, or why you should hire us. I’m going to share why PR could be valuable and influential to your business. A company has to be willing to give the prospect some freedom for discovery. We have to stop trying to lead a horse to water. They will remember you told them water is good for them.”
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