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Just How Far Will Consumers Go For Their Favorite Brand?

Just How Far Will Consumers Go For Their Favorite Brand?

by Dean Trevelino | Aug 24, 2012 | Blog

Three of my all-time favorite products happen to be a few of the biggest, most well-known and most successful brands in the world. Starbucks Apple Coca Cola I go pretty far every week to declare my loyalty to them every week – from spending $4+ on an iced latte to...
ABOUT T/K

Trevelino/Keller is an Integrated PR+Mkt+Creative firm delivering award-winning brand, go to market and accelerated growth programming. In 2024, it acquired Marsden Marketing, a nationally recognized growth marketing firm, as part of its growth marketing expansion which features HubSpot Platinum Partner Status. It’s 3Gen Revenue Optimization Methodology is differentiated in by its inclusive, unbiased approach to demand, reputation and lead gen integration. Its vertical market B2B depth is acknowledged by its national ranking in 12 industry segments led by technology, healthcare, financial services, transportation, manufacturing, energy and franchising. Recognized as one of the 29 best firms to work for in North America, it continues to own the country’s #1 talent retention.

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A handful of T/Kers enjoyed some much-needed R&R d A handful of T/Kers enjoyed some much-needed R&R during Spring Break earlier this month. ✈️🌆 From relaxing cabin stays to fun in the city and European adventures, the T/K team knows how to make the most of their time off! #TKTravel
POV: The office is on fire and somehow we all deci POV: The office is on fire and somehow we all decided emotional support items > actual essentials 🔥😂
Introducing our second MUSE Award winner: HOPTEK! Introducing our second MUSE Award winner: HOPTEK! 👏

HOPTEK's web experience won a Silver MUSE Award in the Website - Website Redesign category. HOPTEK wanted to update and elevate its color palette and web design, balancing modern design aesthetics with a more traditionally branded industry. Through its work with T/K, HOPTEK enhanced its website design to be more user-friendly, emphasize key messages, and incorporate a revised product architecture.

Designed to add more flow and movement to a previously static website, the end result is a website worth celebrating!
At T/K, we make winning look easy. 🏆 The annual MU At T/K, we make winning look easy. 🏆 The annual MUSE Awards recently announced their 2026 winners, and three T/K client projects were recognized. Talk about impressive. 

📸 Our first client project, PhotoVision's Brand Identity, won a Silver MUSE Award in the Corporate Identity-Brand Identity category. PhotoVision, created by the Professional Photographers of America, is a curated streaming platform that boasts thousands of photography videos and tutorials. T/K helped create a visual identity that positioned PhotoVision as the next iteration of PPA’s vast educational offerings. And the result, well, it's award-winning!

Congrats to the PPA team on this outstanding achievement!
Join Kate for a day in the life in the office! ☕️✨ Join Kate for a day in the life in the office! ☕️✨

As an Account Director nearing nine years at T/K, Kate keeps everything running smoothly without ever making it look stressful. From leading client relationships to shaping T/K strategy, she’s always thinking ahead and finding solutions before problems even pop up.

She’s also the kind of person everyone gravitates toward, bringing humor, support, and a much needed coffee break energy to the day. Smart, steady, and always showing up for her people, Kate makes a big impact in all the right ways 🤝💥
We always enjoy an in-person client visit! This we We always enjoy an in-person client visit! This week, our Omaha-based friends at Conductix-Wampfler joined us in Atlanta for the #MODEXShow, where they showcased their products and solutions, including their latest NxBB upgrade.

It was great connecting on the showroom floor and continuing the conversation over a fantastic meal at @okuatlanta. 🍣

Next stop: Omaha?! 👀
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