National Coffee Day is PR Done Right

In the land of public relations, we are always looking for fun a creative ways to spread the word about our clients. A press release about a recent business deal isn’t the only way to get national and local media attention.  Take it from Dunkin Donuts. Saturday,...

Just How Far Will Consumers Go For Their Favorite Brand?

Three of my all-time favorite products happen to be a few of the biggest, most well-known and most successful brands in the world. Starbucks Apple Coca Cola I go pretty far every week to declare my loyalty to them every week – from spending $4+ on an iced latte to...