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Why PR Is Even More Important In A Digital Marketing Landscape

by cody | Jan 16, 2017 | Innovation, Public Relations

Since the digital revolution, PR has been forced to adapt. From convincing clients they needed websites in the 1990s to SEO, blogs, forums, and the other online communication tools of today, technology has offered PR professionals fresh ways to gain exposure, beyond...
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ABOUT T/K

Trevelino/Keller is a Growth PR+Mkt firm credited with pioneering reputation marketing. Its outcome-driven mission is to build, launch and grow companies, leveraging a software-rich platform across public relations, growth marketing and creative services. Successful across B2B and B2C, it has a diversified base of experience in technology, healthcare, government, financial services, franchising, environment and lifestyle. Groovy Studios, its creative brand, delivers brand identity, graphic design and web services. Headquartered in Atlanta, the firm owns the industry’s #1 retention rate and ranks as one of the fastest growing in the US.

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Sharing your expertise without selling it is key to leading prospects into the funnel. T/K’s Dean Trevelino recently shared his thoughts regarding salesy content with Forbes. He stated,” I don’t need to tell you how great we are at PR, or why you should hire us. I’m going to share why PR could be valuable and influential to your business. A company has to be willing to give the prospect some freedom for discovery. We have to stop trying to lead a horse to water. They will remember you told them water is good for them.”

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It’s no secret that first impressions are everything. Mastering your website’s homepage headlines can be key to converting website visitors into customers. T/K’s Dean Trevelino recently shared his thoughts regarding writing eye-catching homepage headlines. He noted, “Take a chance. Be provocative. Set a tone that’s engaging to the audience. Pose a question that will encourage your traffic to find the answer easily. Inform them once, then continue that course in strategic places throughout the website. Getting a visitor to scroll the homepage is progress; moving them from the homepage to product and service landing pages is the feat.” Check out the Forbes article in our bio to learn more.

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Happy Earth Day! This week we celebrated by encouraging each other to make simple decisions that have a positive impact on our environment such as using reusable water bottles, swapping paper towels for cloth napkins and buying local produce. Check out our story to learn more about some T/K clients that work to save our Earth every day. #earthday

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Check out these images from behind the scenes of our recent video shoot with T/K client @one_werner. We always love the opportunity to tap into our creative resources and help client's dreams become reality.

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Happy National Pet Day to our favorite T/K assistants! #nationalpetday

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The Oscar's and Grammy's have us reminiscing on our recent red carpet themed event. And the award for most stylish return to office celebration goes to...T/K!
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