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Why PR Is Even More Important In A Digital Marketing Landscape

Why PR Is Even More Important In A Digital Marketing Landscape

by Dean Trevelino | Jan 16, 2017 | Blog

Since the digital revolution, PR has been forced to adapt. From convincing clients they needed websites in the 1990s to SEO, blogs, forums, and the other online communication tools of today, technology has offered PR professionals fresh ways to gain exposure, beyond...
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Trevelino/Keller is an Integrated PR+Mkt+Creative firm delivering award-winning brand, go to market and accelerated growth programming. In 2024, it acquired Marsden Marketing, a nationally recognized growth marketing firm, as part of its growth marketing expansion which features HubSpot Platinum Partner Status. It’s 3Gen Revenue Optimization Methodology is differentiated in by its inclusive, unbiased approach to demand, reputation and lead gen integration. Its vertical market B2B depth is acknowledged by its national ranking in 12 industry segments led by technology, healthcare, financial services, transportation, manufacturing, energy and franchising. Recognized as one of the 29 best firms to work for in North America, it continues to own the country’s #1 talent retention.

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Last week's Winepreneurs marked the launch of an e Last week's Winepreneurs marked the launch of an exciting new initiative, @atltrailblazherangels — a new angel investor group geared to supporting female founders. ❤️ The group was founded to help foster connection, community and funding among female entrepreneurs and founders in the Atlanta area. Founding board members include Genna Keller, co-CEO of Trevelino/Keller; Marianne Faloni, founder of Twin Oaks Recruiting; Christy Brown, CEO of pediatric health company Dr. Noze Best; Jennifer Bonnett, vice president of technology & entrepreneurship for Invest Atlanta; Laura A. Berry, MBA, MTX, CPA, principal at accounting firm Windham Brannon; Paula Nagarajan, a partner at law firm Arnall Golden Gregory LLP; and Loren Mount-O'Brien, founder of shopping platform Mirour. To learn more, read the Atlanta Journal-Constitution article here: https://bit.ly/3FOn4Qk And don't forget to check out the website and connect on socials!
Happy Father’s Day to all the incredible dads, s Happy Father’s Day to all the incredible dads, stepdads, dog dads, father figures, and mentors in the T/K family! Today, we celebrate the steady support, big laughs, and quiet strength you bring to our lives and our work. From all of us at T/K, thank you for everything you do, today and every day. ⛳💚
Another NeoCon in the books! 👏 Account Director Another NeoCon in the books! 👏 Account Director Katie Huff and Senior Account Executive Adrianna Allen traveled to Chicago this week to provide on-site support for T/K client @interface 🏙️ After months of preparation, Katie and Adrianna supported showroom media interviews, showcasing the company’s latest global carpet tile and LVT product launches, Dressed Lines and Lasting Impressions. From celebrating FLOR’s @InteriorDesignmag HiP Award win for its @TrinaTurk X @florsquares expanded collection to enjoying the scenic Windy City, Katie and Adrianna played an invaluable role in providing on-site client support. Way to go, ladies! 🎉
T/K Clients Win Big at the 2025 Communicator Award T/K Clients Win Big at the 2025 Communicator Awards 🏆 We’re thrilled to celebrate our clients' outstanding achievements at this year’s 31st annual Communicator Awards—where our collaborative work across the marketing and communications industry took home two notable awards! This awards program recognizes excellence, effectiveness and innovation across all areas of communication, so we are proud to showcase our notable client work as we continue to set industry standards. 🎉 Business to Business Excellence Category: - Interface Impact Report 🎉 Website Redesign Category: - WITS Congratulations to our clients on this well-deserved recognition! 👏 #TheCommunicatorAwards
We are so excited to welcome our Summer Interns, M We are so excited to welcome our Summer Interns, MacKenzie, Ellie, and Seabrijin! ☀️ This summer, our interns are supporting T/K by working on client teams, developing projects, and taking part in our T/K initiatives. We can’t wait to see the fresh ideas and energy they bring this summer!
In honor of spring and summer, the Big Blue Swim S In honor of spring and summer, the Big Blue Swim School team has been making waves by securing media opportunities to help spread the word and keep families informed and safe! 💧📣 From National Water Safety Week to timely spring break coverage, our TK team has been working hard to help parents stay informed about water safety. Want to learn more? Visit Big Blue’s website today: https://bit.ly/3HoVVE3
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