by Dean Trevelino | Aug 11, 2015 | Public Relations, Social Media Intel
So you’ve decided to invest in a social media ad campaign. You’ve gone through the basics, picked your graphics, chosen your basic targeting, but what’s next? What can separate you from your competitors and truly invigorate your brand? If you want the most bang for...
by Dean Trevelino | Aug 4, 2015 | Public Relations, Social Media Intel
Keeping up with the ever-changing social media landscape is a job in and of itself. Every week the big social media guns announce a new update, product, way to advertise or even a completely new layout. This week is no different – Twitter announced ‘Project...
by Dean Trevelino | Jul 29, 2015 | Public Relations, Social Media Intel
When it comes to social media, there is no constant. From learning about the latest Facebook algorithm to deciphering the world of social advertising, I could spend my entire day reading about the changes and enhancements in the social media space. It’s important for...
by Dean Trevelino | Jul 21, 2015 | Public Relations, Social Media Intel
Snapchat has outgrown its roots. What started as a platform primarily used by teens to send risqué photos without repercussions has evolved to become a powerhouse of news content and a strategic resource for brand management. Here’s the rundown. After turning down...
by Dean Trevelino | Jun 17, 2015 | Social Media Intel
As social media continues to grow and evolve, the importance and impact it has on an organization’s operations and media strategy escalate accordingly. As our favorite social platforms roll out new updates to keep up with the shifting social landscape marketers,...
by Dean Trevelino | Jun 10, 2015 | Public Relations, Social Media Intel
The importance of a highly strategic, targeted social strategy is becoming more relevant to companies every day. Because of the dynamic nature of social media, businesses are constantly evolving their digital strategies to ensure that they remain relevant and continue...