by Dean Trevelino | Jun 30, 2009 | Blog
Twitter is all the rage right now. If it were 1990, Twitter would be the Zack Morris of its time (please excuse the Saved By The Bell reference – ever since Mark-Paul Gosselaar’s appearance on Jimmy Fallon Live I can’t seem to get Zack and the rest of the...
by Dean Trevelino | Jun 4, 2009 | Blog
I’m not a big fan of that movie (the female lead character seemed so weak to me – desperate to have her man and to follow him anywhere), but that line keeps resonating over and over in my head lately. It’s something I wish I could say to companies and non-profits...
by Dean Trevelino | Apr 2, 2009 | Blog
The social media movement has taken over the lives of more than 60 percent of Americans, according to the recent Cone Business in Social Media Study. More importantly, the survey also found that 93 percent of social media users believe a company should have a presence...
by Dean Trevelino | Mar 30, 2009 | Blog
The end of March is near, and the beginning of April is upon us … this first full month of spring brings not just April showers, but also the time-honored favorite day of pranksters worldwide, April Fool’s Day. As we prepare to get punked by friends, loved ones...
by Dean Trevelino | Mar 3, 2009 | Blog
Spring is almost here. And after a very cold winter, we are all ready for it. It’s time for breaking out of our winter doldrums and for trying new things. Baby birds will hatch into an uncertain future and flee the nest. Cubs will leave the den and the warm safety of...
by Dean Trevelino | Dec 9, 2008 | Blog
Beginning in November and running through the holidays, every publication imaginable runs a holiday gift guide. Even with a down economy, it is the time of year when consumers are actually ready to buy and they look to their favorite publications for recommendations. ...