by Dean Trevelino | Nov 6, 2012 | Blog
I opened my Instagram feed today and was bombarded by the #vote. You know, all those images happily watermarked of important amendments or their favorite candidate highlighted. Turns out that social share could land you in jail in some states. Good to know,...
by Dean Trevelino | Sep 27, 2012 | Blog
In the land of public relations, we are always looking for fun a creative ways to spread the word about our clients. A press release about a recent business deal isn’t the only way to get national and local media attention. Take it from Dunkin Donuts. Saturday,...
by Dean Trevelino | Aug 24, 2012 | Blog
Three of my all-time favorite products happen to be a few of the biggest, most well-known and most successful brands in the world. Starbucks Apple Coca Cola I go pretty far every week to declare my loyalty to them every week – from spending $4+ on an iced latte to...
by Dean Trevelino | Jan 20, 2012 | Blog
For years, local store marketing has been the most effective way for store managers and owners to integrate their business into the community. The high-touch approach of visiting local schools, neighborhood associations and charitable organizations and aligning one’s...
by Dean Trevelino | Jan 20, 2012 | Blog
As a designer I often feel guilty about the amount of paper wasted during the design process due to inevitable revisions, rewrites and test prints. Our office makes sure to recycle paper and other products, but sustainability really relates to much more than that. It...
by Dean Trevelino | Dec 14, 2011 | Blog
In the business of public relations, “buzz” is the overused reference to generating attention for one’s brand or products that leads to others buzzing about it at the water cooler, on social networks, at cocktail parties and the like. We have been known on occasion to...