by Dean Trevelino | Jan 20, 2012 | Blog
For years, local store marketing has been the most effective way for store managers and owners to integrate their business into the community. The high-touch approach of visiting local schools, neighborhood associations and charitable organizations and aligning one’s...
by Dean Trevelino | Jan 20, 2012 | Blog
As a designer I often feel guilty about the amount of paper wasted during the design process due to inevitable revisions, rewrites and test prints. Our office makes sure to recycle paper and other products, but sustainability really relates to much more than that. It...
by Dean Trevelino | Dec 14, 2011 | Blog
In the business of public relations, “buzz” is the overused reference to generating attention for one’s brand or products that leads to others buzzing about it at the water cooler, on social networks, at cocktail parties and the like. We have been known on occasion to...
by Dean Trevelino | Jul 20, 2011 | Blog
I can’t believe it’s finally here! The vacation I have been looking forward to for months is upon me… Only problem? There is no internet or cell service where I am going. Whether it’s reading my morning papers (or should I say iPhone apps), catching up on Facebook...
by Dean Trevelino | May 23, 2011 | Blog
On a recent media tour through the offices of New York’s elite print media, I was surprised to see just how much the media landscape has changed in the past couple of years. Gone are the seasoned pros with 20 to 30+ years experience and in their places… GASP! hip 20...
by Dean Trevelino | Feb 25, 2011 | Blog
As part of a (work) group that’s heavily involved in social and digital marketing, a good portion of my day revolves around the tools of the trade that let me stay connected and informed. But one in particular is constant, letting me reach thousands with 140-character...