by Lauren Watt | Jan 26, 2017 | Blog
“If I was down to my last $100, I’d spend it on PR.” – Bill Gates Despite the recent political climate that has challenged the notion that brands with reputation baggage cannot succeed, in the corporate environment, all the marketing brillance in the world will...
by Lauren Watt | Jan 19, 2017 | Blog
Broken down in simple terms, organic search engine rankings are determined by how well a particular page on a website is optimized for the keyword phrases being searched for and how many relevant/authoritative backlinks are pointing to that page. SEO or Search Engine...
by Dean Trevelino | Jan 16, 2017 | Blog
Since the digital revolution, PR has been forced to adapt. From convincing clients they needed websites in the 1990s to SEO, blogs, forums, and the other online communication tools of today, technology has offered PR professionals fresh ways to gain exposure, beyond...
by Lauren Watt | Jan 12, 2017 | Blog
First things first. Who are you trying to reach? The best marketing, PR and digital strategies in the world won’t work if you don’t clearly define and understand your target audience. There’s no such conventional wisdom that says, simply attempt to appeal to...
by Dean Trevelino | Jan 3, 2017 | Blog
Millennials—or Generation Y, depending on your preferred vocabulary – are now the primary consumer audience for many companies looking to market their products or services. However, understanding what makes 85+ million people tick is no easy task. The cultures of the...
by Dean Trevelino | Oct 10, 2016 | Blog
WHAT IS BREAST CANCER? Cancer occurs when cells do not die at the normal rate — there is more cell growth than cell death. This excess growth can form a tumor. Breast cancer occurs when cells in the breast divide and grow without their normal control. Tumors in...