Using LinkedIn for Effective Account-Based Marketing

Using LinkedIn for Effective Account-Based Marketing

A few weeks ago, LinkedIn announced the launch its own audience network that will span across thousands of news sites and mobile apps. The new service is a way for advertisers to buy inventory on a network beyond LinkedIn itself, but still using LinkedIn’s demographic...
Embrace Change…Success Will Come

Embrace Change…Success Will Come

“If there is no struggle, there is no progress.” –Frederick Douglass.  After my sophomore year of college, I decided that I needed a change. At the time, I was enrolled in a small university that was very similar to the school I attended in my youth. These private...
A Little Understanding Can Go a Long Way

A Little Understanding Can Go a Long Way

Think back to your school days for a moment. At least once, or probably more, we all had that teacher who just didn’t get it. It’s not they weren’t passionate – it was simply that they weren’t quite conscious of the tremendous gap between how much they knew and how...
Understanding the Financial Mindset

Understanding the Financial Mindset

Every day we see how the power of innovation is disrupting the old ways we shop, eat, travel, socialize, date, communicate and, increasingly important, interact with our money. After all, without money in today’s disruptive forms, we can’t take advantage of all those...
Taking Advantage of the Dark Is All Relative

Taking Advantage of the Dark Is All Relative

The August 21 solar eclipse is all relative … to you as a business, consumer, astronomer or even NASA scientist.  The relative importance that lies with the latter two is clear.  Their predecessors — and the predecessors of their predecessors — will never...
If Only There Were More Transparency in the Seven Kingdoms

If Only There Were More Transparency in the Seven Kingdoms

As I find myself succumbing to cocktail party banter about the hottest binge-watching series, it often translates to me inserting myself to request affirmation about a series that’s likely no longer on TV. But they tell me that’s the beauty of binge watching. Anyway,...