by Lauren Watt | Nov 30, 2017 | Blog
I recently attended a gathering of “Who’s Who in PR,” something I admit I rarely do. It proved to be both predictable — in the questions about challenges we’re facing, how we measure impact and what keeps us up at night — as well as insightful in the variety of...
by Lauren Watt | Nov 14, 2017 | Blog
Trevelino/Keller has differentiated its practice by balancing its focus on Health/Wellness and Health/IT, leveraging its long-standing success on the technology side with its continued interests in wellness, nutrition and smart food sourcing. As a result, its Health...
by Lauren Watt | Oct 3, 2017 | Blog
Today’s competitive marketplace has made it essential for companies to not only find new ways to engage with their customers but also create those brand connections in ways that can increase sales. And what better opportunity than the holiday season upon us. When I...
by Lauren Watt | Sep 19, 2017 | Blog
For some of us, dot.com doesn’t seem that long ago. It was full of big talk, lots of swag, disruptively simple ideas, huge investments and wildly aggressive marketing spends. We don’t need to speak of its implosion. It’s common knowledge like the carnage left from a...
by Lauren Watt | Sep 18, 2017 | Blog
When we began our work with Carvana shortly before they launched with an influencer event at the High Museum, little did we know they would be walk the disruptive walk with such swagger. While based in Phoenix, they put a pin in the backyard of Atlanta as their launch...
by Lauren Watt | Sep 12, 2017 | Blog
A few weeks ago, LinkedIn announced the launch its own audience network that will span across thousands of news sites and mobile apps. The new service is a way for advertisers to buy inventory on a network beyond LinkedIn itself, but still using LinkedIn’s demographic...