by Lauren Watt | Jan 19, 2018 | Blog
Leery of using social media for your brand? You’re not alone. Companies misuse (or simply misunderstand) social media all the time, and results can be disastrous. A quick Google search will lead you to plenty of corporate socializing attempts gone awry – not to...
by Lauren Watt | Dec 14, 2017 | Blog
What’s a smart way to track your agency’s growth and evolution? The client roster, yes. Staff size counts, too, as does work scope. But a metric that’s sometimes overlooked is prizes and awards, and we don’t just mean the quantity of them. Trevelino/Keller...
by Lauren Watt | Dec 11, 2017 | Blog
Holiday marketing can feel like a trap. If you decide to do it, you risk tripping over the tired cliches of well-worn PR territory. But if you ignore the holidays altogether, you could alienate clients and audiences (not to mention look a bit Grinch-y). Bringing...
by Lauren Watt | Dec 8, 2017 | Blog
This December, T/K and friends headed to the far north – Alpharetta, to be specific – for winter. Once a quarter, we gather to enjoy wine and good company at our Winepreneurs.Club meeting, a one-of-a-kind networking experience that sets our agency apart. At...
by Lauren Watt | Nov 30, 2017 | Blog
I recently attended a gathering of “Who’s Who in PR,” something I admit I rarely do. It proved to be both predictable — in the questions about challenges we’re facing, how we measure impact and what keeps us up at night — as well as insightful in the variety of...
by Lauren Watt | Nov 14, 2017 | Blog
Trevelino/Keller has differentiated its practice by balancing its focus on Health/Wellness and Health/IT, leveraging its long-standing success on the technology side with its continued interests in wellness, nutrition and smart food sourcing. As a result, its Health...